Associate Analyst, Paid Social

About the Role

Key Responsibilities

• Support senior team members in creating paid social media advertising strategies.
• Create estimates for paid social programs across networks such as Meta, TikTok, X, Pinterest, and LinkedIn.
• Oversee contracting for all paid social media executions, including external data/audience partners and platform fees.
• Traffic paid social campaigns, perform QA processes, and launch campaigns.
• Manage and optimize paid social campaigns daily, providing ongoing status updates.
• Collaborate with senior team members to manage external relationships with partners, coordinating tasks, and maintaining the status of ongoing work.
• Work alongside creative agencies to recommend adjusted messaging, placement, or flighting.
• Develop competitive audits based on clients' competitors' advertising presence across social media platforms.
• Maintain paid campaign calendar, outlining promotional efforts across all social channels.
• Own and maintain evolving annual brand budgets, inclusive of actualized spend from paid social media activity.
• Develop an understanding of how HCPs and consumers utilize social, helping define the separation of audiences.
• Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes.
• Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed.
• Continuously research the evolving social media space, staying on top of trends, new networks, and shifts in consumer behavior.

Requirements

• Building Collaborative Relationships: Develop and maintain partnerships for information, assistance, and support.
• Flexibility: Adapt to and work with various situations, individuals, and groups, modifying approaches as needed.
• Communication Skills: Use clear oral, written, and interpersonal communication skills to build strong connections and collaboration.
• Teamwork: Promote cooperation and commitment within the team, encouraging unity and problem-solving.
• Fostering Innovation: Work cooperatively to produce innovative solutions, combining ideas uniquely and exploring multiple approaches.
• Analytical Skills: Review data, identify patterns, and develop solutions by breaking down complex problems.
• Attention to Detail: Diligently attend to details, ensuring accuracy and quality in tasks and data analysis.
• Multitasking: Ability to handle multiple tasks with consistent accuracy.
• Proficient in QA social media assets and identifying inconsistencies.
• PC proficiency and solid working knowledge of MS Office, particularly Excel (basic knowledge of pivot tables and V-Lookups).
• Experience with digital media and social analytics tools.
• Interest in the Healthcare/Pharmaceutical space.
• Proven ability to develop and maintain strong professional relationships.
• Strong quantitative analysis skills, with the ability to make recommendations based on statistically significant data sets.
• Proficient in using industry knowledge and experience to contribute to brand strategy recommendations and platform exploration.
• Strong business and leadership skills to make independent decisions affecting daily operations and campaign management.

Nice to Have

• Digital media experience or background is a plus.
• Previous experience in managing paid social media campaigns in a professional setting.

Qualifications

• Experience with digital media and social analytics tools
• Basic knowledge of MS Office, especially Excel (pivot tables, V-Lookups)

Benefits & Perks

• Competitive benefits package
• Base salary range from $35,000-$65,000, depending on experience and qualifications
• For more details, visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us