Senior Producer, Paid Social Content

About the Role

Key Responsibilities

• Lead end-to-end creative development of paid social content—including static and video assets—tailored to specific platforms and audiences.
• Develop creative strategies and content formats that align with full-funnel marketing objectives and platform best practices.
• Supervise and mentor a growing team of creative freelancers, including designers and copywriters.
• Review creative pitches and deliverables - from concepting to post-production, offering clear and actionable feedback while upholding high creative standards.
• Manage platform-specific programming calendars to ensure meeting strategic objectives and campaign deadlines.
• Partner with Brand Strategy, Merchandising and performance media leads to understand campaign objectives and translate them into compelling creative strategies.
• Continuously test and iterate on creative approaches and formats to improve performance.
• Surface new creative tactics and opportunities, informed by cultural and platform trends and competitive insights.

Requirements

• 8+ years of experience producing digital and social media content, with a strong understanding of paid social advertising.
• Deep knowledge of the social media landscape and social content trends.
• Experience managing creative development for social advertising campaigns across multiple platforms.
• Experience managing freelance creative talent.
• Deep understanding of platform-specific creative best practices and paid formats, particularly for Meta, Pinterest, YouTube and emerging social channels.
• Fluency in paid measurement and familiarity with creative testing methodologies.
• Ability to balance creative vision and storytelling with performance marketing objectives.
• Exceptional time management and project management skills, with the ability to juggle multiple projects simultaneously under tight deadlines.
• Clear communication skills and ability to collaborate cross-functionally.

Nice to Have

• Prior experience at a creative or media agency.

Qualifications

• Experience producing digital and social media content.
• Strong understanding of paid social advertising.

Benefits & Perks

• Salary range of $126,000.00 - $164,000.00.
• Eligibility for an equity package and an annual performance bonus.
• Competitive benefits supporting employees and their families.
• Hybrid work model with presence in Etsy's Brooklyn Office once or twice per week.