Senior Associate, Paid Social

Zocdoc

New York City, NY

Full Time

Senior

4 days ago

Job Description

About the Role

At Zocdoc, we recognize the important role that paid social plays in connecting brands with potential customers. As a Sr. Associate, Paid Social, you will be a driving force in growing our patient reach and bookings on Meta with the opportunity to expand into other platforms (e.g. Tiktok and Pinterest) as the channel grows. You'll be at the forefront of identifying opportunities, driving creative insights, and optimizing campaigns across this dynamic channel. Your strategic insights and data-driven approach will directly contribute to achieving critical company growth objectives.

Key Responsibilities

Overseeing the day-to-day performance of our Meta campaigns
Developing and implementing new campaigns and testing strategies to effectively scale the account
Managing daily optimizations to ensure we remain on track against channel goals and budget
Managing weekly creative insights and recommendations in partnership with our creative agency and Brand team
Supporting Marketing Manager in the development and implementation of Paid Social strategies to produce successful outcomes
Working cross-functionally with other members of Digital Marketing, Analytics and Product on landing page testing to drive up CVR across high- and mid-funnel channels
Assisting with channel-level reporting and analysis
Tracking KPIs, distilling insights from campaign data, and providing regular performance updates to the team
Partnering with analytics to enhance our data capabilities, improving our reporting, and finding areas of opportunity that could significantly impact the broader business
Communicating channel results and priorities across the organization
Effectively conveying results and insights to leadership in weekly meetings
Developing working relationships with cross-functional partners

Requirements

3+ years experience in planning and executing paid social campaigns and investment
Deep knowledge of paid social channels, technologies, best practices, and trends
Proven track record in directing, testing, and iterating on creative strategies
An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
Comfortable working with Looker or other BI tools to analyze data, generate actionable insights and inform strategic decisions
Exceptional communication and interpersonal skills, with the ability to manage multiple tasks and timelines
Experience with CRO and landing page testing is a plus

Nice to Have

Experience with CRO and landing page testing

Benefits & Perks

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness programs with Headspace and Peloton
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging