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Associate Director, Paid Social

WPP

New York, NY
Full Time
Director
75k-180k
7 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The company values an open environment, collective leadership, and growth and development, emphasizing a culture of trust, collaboration, and innovation. The role of Associate Director, Paid Social involves leading day-to-day paid social operations, providing strategic direction, and managing supporting staff within the team.

Key Responsibilities

  • Formulate Paid Social strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies.
  • Assume a lead role in the integration of social efforts and present innovative, business-building, and social recommendations.
  • Lead Associates and/or Managers in thinking strategically about paid social's role within the media mix and help our teams define tactical social strategies and media plans to address client needs.
  • Accurately, objectively and constructively evaluate the performance of Associate(s) and/or Manager(s).
  • Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
  • Coordinate the work of disciplines, industry groups, and media partners; assist with integration of other client and GroupM agencies.
  • Provide support to regional offices and/or partners, where applicable.
  • Keep senior management apprised of key client opportunities, potential risks, and other key nuances which affect the health of the business.

Requirements

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 5+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
  • Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e., Facebook Power Editor).
  • Significant client-facing and relationship management experience.
  • Prior experience managing a team, demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
  • Prior experience in an agency environment is highly desired.
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Nice to Have

  • Experience in an agency environment.

Qualifications

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

Benefits & Perks

  • Competitive medical, group retirement plans, vision, and dental insurance.
  • Significant paid time off.
  • Preferential partner discounts.
  • Employee mental health awareness days.
  • Hybrid work approach with teams in the office around four days a week.

Working at WPP

WPP Media believes in the power of its culture and its people, emphasizing values such as leading collectively to inspire creativity, creating an open environment by cultivating trust, and championing growth and development. The company fosters a culture of respect, collaboration, and connection, supporting employee growth and inclusivity through resource groups, events, and flexible work arrangements.

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Job Details

Posted AtJul 16, 2025
Job CategoryPaid Social
Salary75k-180k
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

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About WPP

Website

wpp.com

Company Size

10000+ employees

Location

New York, NY

Industry

Advertising Agencies

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