Associate Director, Social Marketplace

About the Role

Key Responsibilities

• Maintain a strong presence across Horizon Media teams, building cross-team relationships and incorporating relevant extensions
• Proactively anticipate and field requests/questions from internal teams and clients
• Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
• Act as day-to-day resource for client teams to ensure project prioritization, understanding of goals, and media alignment with objectives
• Build trust and establish positive relationships with clients
• Serve as primary resource for junior team members when navigating conversations with internal and external partners and clients
• Collaborate with senior leadership to identify problems and recommend solutions, escalating situations or challenges appropriately
• Lead larger team projects and initiatives, iterating and improving processes and workflows
• Oversee RFP creation, review of social partners, proposal analyses, and partner negotiations
• Lead strategic social plan development with Digital & Business Solutions teams
• Lead team brainstorms for plan and consideration set development
• Develop POVs around trends, tools, and emerging opportunities within paid social media
• Maintain oversight of media plans, objectives, strategies decks, and related documents
• Oversee completion of financial tracking documents and manage QA of tracking functionality and creative units
• Provide education on social media best practices and industry trends
• Manage and develop junior team members, creating growth plans and performance reviews
• Participate in interview processes for junior roles
• Guide team in setting goals, project tasks, and timelines, ensuring opportunities for skill development
• Oversee junior team campaign buying from setup to optimization, including QA processes
• Support measurement planning and ensure accurate trafficking and site tagging
• Maintain knowledge of internal buying and reporting tools
• Act as main escalation point for campaign execution challenges
• Create and present media documents such as RFPs, media plans, and strategies
• Integrate social insights into overall media planning
• Monitor team deliverables calendars
• Oversee data analysis and client feedback to optimize campaigns
• Lead development of processes with Horizon Analytics for data aggregation and standardization
• Analyze large datasets to provide insights and recommendations, coaching junior team members

Requirements

• A strong writer, communicator, and presenter
• A data-powered strategist with both creative and analytical thinking
• A collaborative, team-oriented manager with strong delegation and organization skills
• A problem solver with foresight and creative solutions development abilities
• Confident in navigating conversations with senior leadership internally and externally
• Detail-oriented with a commitment to follow-through
• Nimble and flexible to succeed in a fast-paced environment
• A strong leader excited to manage and grow team members
• Interest in the social landscape and a desire to innovate and stay current with trends
• 5+ years of previous paid social media experience
• Understanding of marketing principles, analytics, and concepts
• Strong Microsoft Excel and PowerPoint skills
• Experience buying ads on Facebook and Instagram, with additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social media
• Comfort managing budgets and investments in social media
• Experience owning the full social strategy process with partners, clients, and internal stakeholders
• Exceptional verbal and written communication skills
• Strong experience navigating cross-department relationships
• Leadership and supervisory experience in developing media professionals

Nice to Have

• Experience owning the full social strategy process inclusive of working with partners, clients, and internal stakeholders

Qualifications

• No specific certificates, licenses, or registrations required

Benefits & Perks

• Competitive salary range of $110,000 - $130,000
• Discretionary bonus
• Health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company paid holidays
• Unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement