Associate Athletics Director for Marketing, Digital Media & Licensing

San Jose State University

San Jose, CA

Full Time

Senior

about 2 months ago

Job Description

About the Role

The Associate Athletics Director for Marketing, Digital Media & Licensing at San Jose State University is responsible for developing, implementing, and maintaining marketing and promotions strategies to increase visibility and revenue for the athletics department. The role involves overseeing digital media, acting as a liaison to media rights holders, managing licensing and brand development, and contributing to the athletics management team.

Key Responsibilities

Develop, implement, and maintain all marketing and promotions strategies and advertising to enhance visibility and revenue.
Oversee creative services digital media, including web, video, and social media platforms.
Act as liaison to the media rights holder.
Oversee licensing and brand development of the athletics department logos and marks.
Serve as part of the athletics management team.

Requirements

Senior level experience in marketing, digital media, or related fields.
Ability to develop and execute marketing and promotional strategies.
Experience with digital media including web, video, and social media.
Knowledge of licensing and brand management.
Strong communication and liaison skills.

Working at San Jose State University

SJSU is an Equal Opportunity employer that considers qualified applicants without regard to race, color, religion, national origin, age, gender, gender identity/expression, sexual orientation, genetic information, medical condition, marital status, veteran status, or disability.

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