Associate Brand Manager

About the Role

Key Responsibilities

• Develop a deep understanding of the foodservice landscape in designated cities.
• Identify actionable insights based on local menus, competitor activity, and consumer demographics.
• Translate insights into strategic execution plans with full ownership from concept to marketplace delivery.
• Localize master brand campaigns to create tools and assets for the sales team.
• Partner with Culinary to deliver regionally inspired menu concepts.
• Create operator-specific content for digital platforms to drive demand generation.
• Support initiatives to expand the contactable operator database.
• Identify and plan UFS presence at local foodservice events and activities.
• Develop and execute 360° marketing plans for event participation.
• Collaborate across digital and trade marketing to ensure consistent messaging and content relevancy in key Citadels.

Requirements

• Bachelor's degree in Marketing or a related field.
• Experience in foodservice or hospitality is highly desirable.
• Strong analytical and strategic thinking skills.
• Excellent communication and collaboration abilities.
• Skills in campaign development, brand management, and marketing communications.
• Experience with digital & social media marketing, including email marketing, social media engagement, and digital content creation.
• Proficiency in research and analysis tools, including PowerPoint.
• Ability to work cross-functionally with culinary, sales, and marketing teams.

Nice to Have

• Experience in foodservice or hospitality.

Qualifications

• Bachelor's degree in Marketing or a related field.

Benefits & Perks

• Medical, dental & vision
• Critical Illness, Accident, and Hospital coverage
• 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)