Associate Brand Manager - Lance

About the Role

Key Responsibilities

• Lead the Integrated Business Planning process with cross-functional teams to analyze key metrics and forecast volume.
• Manage complex product commercialization initiatives with Commercialization, Supply Chain, and multiple other cross-functional stakeholders.
• Act as a liaison with integrated marketing teams to develop and activate digital, social, shopper, and PR campaigns while defining KPIs and ensuring consistent brand expression across all touchpoints.
• Monitor the competitive landscape and identify trends and opportunities using data from multiple sources.
• Develop and execute strategic marketing plans aligned with long-term business goals.
• Oversee multiple marketing projects under tight timelines while balancing long-term objectives.
• Inspire and influence cross-functional and agency teams to deliver cohesive marketing initiatives.
• Track and analyze key performance indicators to optimize strategies and exceed business goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 1 year of experience in brand management, strategic marketing, or project management.
• Strong communication, presentation, and negotiation skills.
• Proven ability to collaborate with cross-functional teams and manage external agency relationships.
• Demonstrated creative thinking and experience in building marketing activations.
• Ability to prioritize and execute tasks in a fast-paced, dynamic environment.
• Strong analytical skills and business/financial acumen.
• A results-oriented mindset with a track record of achieving strategic goals.

Nice to Have

• MBA or advanced degree in a related field.
• Experience in the food or consumer packaged goods (CPG) industry.
• Familiarity with digital and social media marketing trends.
• Experience managing agency relationships and executing integrated campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 1 year of experience in brand management, strategic marketing, or project management.

Benefits & Perks

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• Free access to the fitness center if in WHQ.
• Access to on-site day care (operated by Bright Horizons) and company store.
• The 'Campbell's Cares' program matches employee donations and/or volunteer activity up to $1,500 annually.
• A variety of Employee Resource Groups (ERGs) to support employees.