Associate Brand Marketing Manager, International

About the Role

Key Responsibilities

• Support Senior Brand Manager in consolidating and developing our annual Integrated Activity Planning, considering all functions and collaborating with commercial franchisee partners.
• Possess strong business analytics acumen to properly assess commercial priorities and propose effective solutions, with a foundational understanding of market dynamics across regions.
• Create visually compelling presentations, dashboards, and reports that effectively communicate complex data findings to non-technical stakeholders.
• Assist in planning and executing product launches, including coordinating marketing materials, promotional activities, and communication strategies.
• Seamlessly assist and execute 360 marketing plans to deliver financial objectives across regions.
• Monitor and evaluate weekly sales performance using key metrics and KPIs to assess effectiveness and identify areas for improvement.
• Monitor performance measurements to ensure the brand is tracking against goals; recommend and implement corrective actions.
• Provide business and analytics support for consumer insights and performance assessments that contribute to brand health.
• Oversee scheduling, coordination, and execution of multiple marketing projects, ensuring adherence to timelines.
• Support team efforts towards new product development and calendar planning.
• Help lead creative agency collaborations, ensuring streamlined communication and organized projects.
• Act as International marketing liaison to internal and external communications teams to ensure integrated storytelling.
• Use social media listening and data platforms to advise markets on social media performance and competitive insights.
• Conduct training sessions to educate markets on social media best practices and emerging trends.

Requirements

• 2-5 years minimum corporate business experience; corporate food or beverage marketing experience preferred.
• Bachelor's degree in Business Administration, Marketing, or related field.
• Ability to travel up to 15%.
• Understanding of brand management and marketing principles.
• Analytical skills to generate insights from data.
• Financial and business acumen.
• Effective communication and candidness.
• Problem-solving skills with innovative solutions.
• Ability to work in a fast-paced, challenging environment and adapt to new situations.
• Ability to communicate, inform, and influence senior leaders.
• Experience working cross-functionally on multiple initiatives.

Nice to Have

• Experience in Restaurant or Retail Operations.
• Passion for company brand.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.

Benefits & Perks

• Not explicitly specified in the description.