Associate, Digital Brand Marketing, Liberty Street, New York, NY

About the Role

Key Responsibilities

• Strategically manage end-to-end paid media programs across all digital channels including paid social, programmatic display, online video (YouTube), influencer marketing, connected TV (CTV), digital audio, and more.
• Support traditional media integration by aligning digital efforts with out-of-home and broadcast media to ensure a cohesive brand presence.
• Partner with digital media agencies to develop, activate, and optimize campaigns, ensuring alignment with brand objectives and KPIs.
• Create and evolve media strategies based on audience insights, channel performance, and brand goals across digital properties.
• Serve as the key connector between Brand Strategy and Media Execution teams to ensure cohesive communication and execution.
• Review and traffic digital media assets, providing strategic and creative feedback to ensure timely campaign launches and quality standards.
• Utilize analytics and past performance insights to test, refine, and improve campaign effectiveness through a data-driven approach.
• Ensure paid digital campaigns are integrated with offline media and personalized marketing strategies.
• Identify and propose new digital media opportunities across channels and platforms for Santander and Openbank.

Requirements

• Bachelor's Degree or equivalent work experience in Marketing, Business, Communications, Web/Graphic Design, or a related field.
• 5+ years of experience in paid media advertising with hands-on campaign management across major digital platforms.
• 5+ years of experience in the financial services industry or another highly regulated vertical.
• Proven expertise in digital media buying and cross-channel campaign execution including paid social, programmatic, online video, influencer marketing, digital audio, and connected TV.
• Strong understanding of media planning, measurement frameworks, and campaign analytics.
• Deep familiarity with compliance considerations for financial services advertising, especially in social and digital media.
• Excellent written and verbal communication skills for presenting strategy, performance, and business cases.
• Highly organized, adaptable, collaborative, with strong stakeholder management skills.
• Demonstrated success in managing complex, multi-channel paid campaigns and delivering measurable results.
• Track record of driving innovation in media execution or media technology adoption.

Nice to Have

• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

Qualifications

• Bachelor's Degree or equivalent work experience in relevant fields.
• Master's Degree in Marketing, Business, Communications, Web/Graphic Design (preferred).

Benefits & Perks

• The base pay range is $75,000 to $130,000 USD annually, depending on skills, experience, and location.
• Access to Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com).