Associate, Digital Brand Marketing, Liberty Street, New York, NY

About the Role

Key Responsibilities

• Lead Paid Media Campaigns: Strategically manage end-to-end paid media programs across all digital channels including paid social, programmatic display, online video (YouTube), influencer marketing, connected TV (CTV), digital audio, and more.
• Support Traditional Integration: Align digital efforts with select traditional channels such as out-of-home and broadcast media to ensure a cohesive brand presence across touchpoints.
• Partner with Media Agencies: Drive collaboration with digital media agencies to develop, activate, and optimize campaigns, ensuring alignment with brand objectives and KPIs.
• Digital Strategy Development: Create and evolve media strategies that reflect audience insights, channel performance, and brand goals across all digital properties.
• Cross-Functional Collaboration: Serve as the critical connector between Brand Strategy and Media Execution teams, ensuring fluid communication, shared learning, and cohesive execution.
• Campaign QA & Activation: Review and traffic all digital media assets, providing strategic and creative feedback to ensure campaigns launch on time and meet quality standards.
• Data-Driven Optimization: Utilize analytics and past performance insights to continuously test, refine, and improve campaign effectiveness-driving a strong test-measure-learn discipline.
• Media Alignment: Ensure paid digital campaigns are tightly integrated with offline media and personalized (1:1) marketing strategies.
• Opportunity Hunting: Identify and propose new digital media opportunities across channels and platforms for Santander and Openbank.

Requirements

• Bachelor's Degree or equivalent work experience in Marketing, Business, Communications, Web/Graphic Design or equivalent field.
• 5+ years of experience in paid media advertising, with hands-on campaign management across major digital platforms.
• 5+ years in the financial services industry or another highly regulated vertical.
• Proven expertise in digital media buying and cross-channel campaign execution across platforms including paid social, programmatic, online video, influencer marketing, digital audio, connected TV, out-of-home, and linear TV.
• Strong understanding of media planning, measurement frameworks, and campaign analytics.
• Deep familiarity with compliance considerations for financial services advertising, particularly in social and digital.
• Excellent written and verbal communication skills with the ability to present strategy, performance, and business cases for paid media investments.
• Adaptable, collaborative, and highly organized with outstanding time and stakeholder management.
• Demonstrated success in managing complex, multi-channel paid campaigns and delivering measurable results.
• A track record of driving innovation in media execution or media tech adoption.

Nice to Have

• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

Qualifications

• Educational background in Marketing, Business, Communications, Web/Graphic Design or equivalent (required).
• Master's Degree in Marketing, Business, Communications, Web/Graphic Design or equivalent (preferred).

Benefits & Perks

• The base pay range for this position is $75,000.00 USD to $130,000.00 USD annually.
• Additional benefits are detailed in the Santander Benefits - 2025 Santander OnGoing/NH eGuide.