Associate Director, Alumni Annual Fund Marketing

About the Role

Key Responsibilities

• Develop solicitation and stewardship communications across diverse channels (email, direct mail, digital platforms) to articulate the impact of the Annual Alumni Fund and encourage giving.
• Design and implement a strategic digital marketing presence for the AAF, optimizing social media campaigns.
• Collaborate with the AAF Director and College Communications' Marketing Strategist to establish messaging frameworks for each fiscal year.
• Consult with the DAR Communications Manager to ensure messaging aligns with the broader communication calendar and strategic priorities.
• Create outreach message templates and toolkits to support volunteer communication efforts.
• Analyze solicitation data to develop strategic recommendations for improving solicitation and segmentation strategies.
• Track and evaluate donor retention and acquisition metrics to inform strategic decisions.
• Monitor national trends in annual giving and benchmark AAF performance against peer institutions.
• Develop and execute a comprehensive fiscal year AAF communications strategy across multiple channels.
• Partner with campus units to align messaging and identify cost-sharing opportunities for print and digital materials.
• Maintain strong partnerships with campus stakeholders to ensure coordinated campaign execution.
• Serve as the primary campus point person for the GiveCampus digital fundraising platform and oversee its integration into campaigns.
• Lead the lifecycle of communication projects, including print materials and event support materials, managing vendor relationships.
• Engage with campus colleagues to gather information on academic and student support services and translate this into compelling content for solicitations and volunteer communications.

Requirements

• Bachelor's degree (B.A.).
• 3-5 years of experience in content creation, messaging, marketing project management, communications, or non-profit fundraising.
• Strong interest in developing organizational messaging that fosters engagement, philanthropy, and volunteerism.
• Enthusiasm for working within a volunteer-driven program.
• Excellent oral and written communication skills with sound judgment and discretion.
• Understanding of and commitment to the College's liberal arts mission and inclusion, diversity, and equity goals.
• Exceptional organizational skills, attention to detail, and a commitment to excellence.
• Proficiency in data analysis and interpretation for planning purposes.
• Ability to manage multiple tasks and priorities effectively.
• Willingness and ability to travel, with some evening and weekend work.
• Proficiency with Microsoft Office Suite and Google Workspace.
• Experience with digital communication and project management tools such as Slate, ThankView, GiveCampus, Emma, Asana, and Canva.
• Familiarity with Adobe Creative Suite (InDesign and Illustrator) and Adobe Premiere is a plus.
• Ability to understand and follow written and oral instructions, safety procedures, and hazardous labels.

Nice to Have

• Experience with Adobe Creative Suite, particularly InDesign and Illustrator.
• Experience with Adobe Premiere.

Benefits & Perks

• A generous 403(b) retirement plan with a 10% employer contribution and 2% employee contribution.
• Medical, dental, vision, life, and disability insurance.
• Paid time-off including 20 vacation days, 8 paid holidays, 3 floating holidays, 2 weather days, and additional days off at year-end.
• Employee Assistance Program (EAP).
• Dependent tuition program after six years of service.