Sr. Specialist, Distributor Marketing -Initiatives

About the Role

Key Responsibilities

• Lead the planning and execution of mid- to large-scale Distributor initiative campaigns driven by business needs, including Sales & Marketing Plan updates, technology rollouts, education initiatives, and loyalty programs.
• Manage full campaign lifecycles, including pre-launch planning, launch execution, training, and post-launch follow-up, ensuring measurable impact and Distributor adoption against KPIs.
• Lead training and awareness calls for major Distributor initiatives in partnership with Sales and Digital Office teams, ensuring clear communication of tools, campaigns, and activation strategies.
• Manage digital Distributor communication channels, including newsletters, marketing and banner ads on the Distributor Backoffice, and digital communication platforms.
• Provide strategic input to the annual Distributor Initiatives calendar in partnership with Sales teams and the Manager - Distributor Initiatives, ensuring alignment with organizational goals.
• Lead creation, maintenance, and management of campaign assets, tools, and educational content for Distributor platforms, ensuring brand standards and localization.
• Develop quick-turn, ready-to-use field content and tools to support ad-hoc projects and last-minute requests, partnering with Regional Sales Managers.
• Drive on-stage and digital presence of Distributor initiatives at key events, coordinating with various teams to deliver seamless activations and post-event reinforcement.
• Prepare and present launch strategies, campaign briefs, and project updates to cross-functional partners and Distributor leadership.
• Partner with Manager - Distributor Initiatives, Sales, and Digital Office teams to shape campaign strategies and manage content and promotional strategies across channels.
• Collaborate with Distributor leaders and field stakeholders to secure buy-in and ensure campaign relevance.
• Lead pre-launch and go-live coordination calls to ensure platform and event readiness.
• Drive development and continuous improvement of campaign processes and SOPs for efficiency and scalability.
• Collaborate with global teams to integrate strategies and maintain regional alignment, while monitoring industry and competitor trends.

Requirements

• 5+ years of marketing experience leading projects and communicating status across multiple departments or stakeholders, preferably within the Network Marketing, Multi-Level Marketing (MLM), or B2B industry.
• Strong organizational skills, attention to detail, and ability to execute in a process-driven environment.
• Strong written and verbal communication skills; able to draft clear content and present effectively both online and in person.
• Ability to multi-task and manage projects in a deadline-driven environment with minimal supervision.
• Proficiency in Microsoft Office Suite, especially PowerPoint.
• Able to thrive in high-stress event environments by staying focused, managing multiple urgent priorities, and maintaining a positive, solutions-oriented attitude under pressure.
• Willing to travel up to 30%.
• Bachelor's degree in marketing, business, communications, or relevant field of experience, or equivalent experience in sales and marketing.

Nice to Have

• Experience within the Network Marketing, MLM, or B2B industry.
• Experience managing digital communication channels and content creation tools.
• Experience coordinating large-scale events and activations.

Qualifications

• Bachelor's degree in marketing, business, communications, or relevant field of experience.

Benefits & Perks

• Group Health Programs including Medical, Dental, Vision, HSA, FSA, Basic Life/AD&D, Short-Term and Long-Term Disability, and Employee Assistance Program.
• Voluntary Benefit Programs including 401(k), Wellness Incentive, Employee Stock Purchase Plan, Supplemental Insurance, and Pet Insurance.
• Paid Time Off including holidays, floating holidays, vacation, sick leave, volunteer time, maternity/paternity leave, bereavement, and personal leave.