Senior Marketing Manager

UnitedHealth Group

Eden Prairie, MN

Full Time

Senior

90k-161k

2 days ago

Job Description

About the Role

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. As a member of the Payer integrated marketing team, the Sr. Marketing Manager is responsible for the creation and execution of the integrated marketing strategy, understanding market and customer insights, developing strategies, tactical plans, thought leadership content and go-to-market materials supporting the Payer market.

Key Responsibilities

Leading integrated awareness and lead generation programs within the Payer market that advance category leadership and support business and marketing objectives (e.g., revenue goals, membership goals, conversion metrics, campaign budgets).
Initiates and leads development of marketing campaigns to drive growth and support shared goals.
Create innovative, industry-leading marketing thought leadership campaigns that drive growth goals.
Influence new marketing strategies and initiatives to drive health plan buyer behaviors.
Determine appropriate marketing distribution channels when developing marketing strategies.
Acts as a collaborative partner, engaging with internal business partners and stakeholders at various levels.
Utilize marketing metrics to monitor and enhance campaign effectiveness.

Requirements

5+ years of experience in healthcare marketing, preferably B2B-focused.
Experience executing successful digital campaigns (email, web or content marketing).
Proficiency in the MS office suite of Products (PowerPoint, Excel, Word).
Ability to work in Eden Prairie, MN, office 4 days weekly.

Nice to Have

Experience with end-to-end marketing campaign execution (concepting, budgeting, execution, lead generation, attribution, results).
Experience in cross-team collaboration.
Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities.

Qualifications

Experience in healthcare marketing, preferably B2B-focused.
Experience with digital campaigns (email, web, content marketing).
Proficiency in MS Office suite.

Benefits & Perks

A comprehensive benefits package.
Incentive and recognition programs.
Equity stock purchase and 401k contribution.
All benefits are subject to eligibility requirements.

Working at UnitedHealth Group

Optum fosters a culture guided by diversity and inclusion, with talented peers, career development opportunities, and a mission to help people live healthier lives and make the health system work better for everyone. The company is committed to mitigating environmental impact and delivering equitable care that addresses health disparities and improves health outcomes.

Apply Now