Marketing Specialist II

UnitedHealth Group

Eden Prairie, MN

Full Time

Mid Level

71k-127k

2 days ago

Job Description

About the Role

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. As a member of the Payer integrated marketing team, the Marketing Specialist is responsible for supporting the integrated marketing strategy and executing multiple projects in a fast-paced environment.

Key Responsibilities

Execution of integrated awareness and lead generation programs within the Payer market that advance category leadership and support business and marketing objectives (e.g., revenue goals, membership goals, conversion metrics, campaign budgets).
Deploy marketing strategies that differentiate Optum in the marketplace and position us as market leaders (e.g., unique capabilities, networks, branding).
Develop and implement marketing campaign tactics.
Provide thought leadership to drive development of innovative, industry-leading marketing strategies/programs/initiatives.
Influence new marketing strategies and initiatives to drive behavior change and meet business goals.
Leverage use of appropriate marketing distribution channels when developing marketing strategies (e.g., social media).

Requirements

3+ years of healthcare marketing experience.
Ability to work in Eden Prairie, MN, office 4 days weekly.
Experience with end-to-end marketing campaign execution (concepting, budgeting, execution, lead generation, attribution, results).
Experience in cross-team collaboration.
Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities.

Nice to Have

Demonstrated ability to be flexible and work with ambiguity; self-starter.
Demonstrated exceptional organizational skills with ability to manage multiple projects and effectively establish priorities.
Proven ability to work on cross functional teams.

Qualifications

Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

A comprehensive benefits package.
Incentive and recognition programs.
Equity stock purchase and 401k contribution.
Salary range from $71,200 to $127,200 annually based on full-time employment.
All benefits are subject to eligibility requirements.

Working at UnitedHealth Group

Optum's culture is guided by diversity and inclusion, with a focus on making a positive impact on communities, advancing health equity, and fostering a result-oriented, innovative work environment.

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