Associate Director, Clinician Marketing

Covington, GA

Full Time

Director

4 days ago

Job Description

About the Role

As Associate Director, Clinician Marketing, you will be responsible for the strategic oversight, execution, and performance of PureWick™ reimbursed consumers. You will drive awareness of PureWick to clinicians and improve the clinician experience. The role involves managing a portfolio of business-critical marketing operations across e-commerce, marketing journeys, analytics, customer support & sales, technology, fulfillment, and finance. Candidates will work in our Covington, GA office Monday through Thursday and work at home on Friday. BD is a global medical technology company committed to advancing health through innovative solutions and fostering a supportive environment for learning and growth.

Key Responsibilities

Develops and executes strategic plans to drive clinician awareness, conversion, and engagement through omnichannel strategies, process, service, and technology optimizations and innovations.
Responsible for clinician marketing operations from awareness to adoption.
Partners with sales, customer service, and fulfillment operations to ensure program KPIs and SLAs are being met across internal and external partners and drives improvements in KPI monitoring and analytics programs across the full lifecycle of the customer's experience.
Collaborates with marketing team members and cross-functional stakeholders to drive positive business outcomes through new tests, features, initiatives, and product/service launches.
Manages project and program interdependencies in terms of budgeting, business contribution, and technology.
Has a deep understanding of the Home Care business to identify opportunities for process, resource management, and innovation improvements.
Leverages omnichannel best practices and stays informed about key innovations.

Requirements

Minimum bachelor's degree required, MBA preferred.
Minimum 10+ years' experience as a senior level marketer in healthcare leveraging omnichannel strategies and managing end-to-end clinician experiences.
Proven track record of managing a portfolio of interconnected projects with focus on synergy, efficiencies, resource, and budget management.
Strong experience in delivering high-performing product and project enhancements with an “always optimizing” mindset.
Ability to build business cases to support initiatives and obtain funding approval.
Excellent analytical skills and experience creating and managing analytics and reporting capabilities, including global KPI dashboards.
Ability to understand business needs and align requirements with program and project execution.
Expertise in cross-functional program and product management.
Experience in Healthcare space required; experience in reimbursed environments preferred.
Effective communication skills and ability to work well with executive level and team members.

Nice to Have

Experience in reimbursed environments.

Qualifications

Bachelor's degree required, MBA preferred.

Benefits & Perks

Not explicitly specified in the description.

Working at BD

BD values opinions and contributions, encourages authenticity, fosters a culture of learning, growth, accountability, and continuous improvement. The company emphasizes collaboration, innovation, and making a positive impact on health and the world.

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