Associate Director, Digital Marketing

BridgeBio

Palo Alto, CA

Full Time

Director

17 days ago

Job Description

About the Role

Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.

Key Responsibilities

Work with the director of digital marketing to define and lead the enterprise-wide digital marketing strategy in alignment with the brand, commercial, and business goals
Guide the evolution of marketing performance reporting infrastructure
Define and track owned channel KPIs using tools like Google Analytics, Marketo, Search Console, and others
Regularly test and optimize content and UX based on performance data and behavioral insights
Provide actionable insights through dashboards, campaign reports, and business reviews
Work with analytics to identify measurement goals and align KPIs
Track performance metrics &amp; summarize key insights back to brand teams
Collaborate across the digital marketing team and the media agency to optimize campaign performance on an ongoing basis
Establish best practices, workflows, and governance models to ensure scale and efficiency

Requirements

8-12+ years of experience in digital marketing, performance media, and marketing analytics
Strong understanding of digital media channels, data strategy, customer journey mapping, and MarTech
Proven track record of translating insights into successful strategic initiatives
Experience with tools like Google Analytics, Tableau/Power BI, Salesforce, Marketo, or other CRM/CMS platforms
Excellent communication, leadership, and project management skills
Healthcare or biopharma industry experience is a plus

Nice to Have

Experience with healthcare or biopharma industry

Qualifications

Experience with tools like Google Analytics, Tableau/Power BI, Salesforce, Marketo, or other CRM/CMS platforms

Benefits & Perks

Market leading compensation
401K with 100% employer match on first 3% &amp; 50% on the next 2%
Employee stock purchase program
Pre-tax commuter benefits
Referral program with $2,500 award for hired referrals
Comprehensive health care with 100% premiums covered - no cost to you and dependents
Mental health support via Spring Health (6 therapy sessions &amp; 6 coaching sessions)
Hybrid work model - employees have the autonomy in where and how they do their work
Unlimited flexible paid time off - take the time that you need
Paid parental leave - 4 months for birthing parents &amp; 2 months for non-birthing parents
Flex spending accounts &amp; company-provided group term life &amp; disability
Subsidized lunch via Forkable on days worked from our office

Working at BridgeBio

We define white space, push boundaries and empower people to solve problems. We work alongside some of the most respected minds in the industry, asking "why not?" to help reengineer the future of biopharma. Our culture emphasizes innovation, collaboration, continuous learning, and celebrating strong performance with rewards and growth opportunities.

Apply Now