Associate Director, Digital Marketing - Alamo

Sony Music Entertainment

New York, NY

Full Time

Director

70k-80k

11 days ago

Job Description

About the Role

The Associate Director, Digital Marketing at Alamo Sony Music Entertainment is responsible for developing and executing digital and social-driven campaigns to promote artists and projects. The role involves comprehensive communication and coordination both internally and externally to keep projects moving forward, with a focus on influencing how music reaches listeners worldwide through digital channels. Alamo, founded in 2016, is home to promising artists and aims to reflect the current landscape of music, artistry, and culture, cultivating the stars of tomorrow.

Key Responsibilities

Responsible for setting goals for artists/projects, building timelines, content, and activations to achieve those goals.
Secure artist and partner buy-in and execute all ideas and activations.
Oversee social and platform optimization and delivery logistics.
Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists' teams and executing the campaigns.
Manage multiple social accounts with millions of followers, ensuring activity and growth.
Deliver high-level creative content, including custom videos, Snapchat lenses, memes, and more, both commissioned and designed in-house.

Requirements

Must have at least 5 years of experience running digital campaigns for rap artists and projects, with label experience preferred.
Deep and thorough knowledge of the modern rap genre/scene and understanding of its history.
Experience working with staff from social platforms and music streaming sites preferred.
Ability to work during normal business hours and attend music events at night.
Open-minded, passionate music fans who collaborate well and bring positive energy.

Nice to Have

Experience in working with staff from social platforms and music streaming sites.

Qualifications

Senior level experience in digital marketing.

Benefits & Perks

Inclusive, collaborative, and global community environment.
Modern office designed to foster productivity, creativity, and teamwork.
Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K with employer matching.
Voluntary benefits such as identity theft protection, mental health and meditation resources, fertility coverage, paid leave for childbirth or bonding, caregiving leave, and support for loved ones with disabilities.
Reimbursement for adoption, surrogacy, tuition, and student loans.
Investment in professional growth and development.
Time off for a winter recess.

Working at Sony Music Entertainment

Our team is ultra-inclusive, collaborative, and passionate about music. We foster a positive, creative, and supportive environment that values diversity and professional growth.

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