Associate Director, Established Brands Marketing

About the Role

Key Responsibilities

• Lead marketing for established brands like Nuedexta, ensuring strategic transitions, continued performance, and LOE preparedness.
• Develop and execute marketing plans that sustain brand revenue, optimize promotional spend, and drive post-LOE opportunities.
• Work closely with market access, finance, commercial operations, and medical teams to ensure seamless execution of brand strategies.
• Monitor market dynamics, competitor activity, and reimbursement changes to refine marketing strategies and respond to evolving conditions.
• Track key performance indicators (KPIs), adjust marketing tactics based on data insights, and implement cost-effective promotional strategies.
• Oversee agency relationships to ensure effective execution of brand initiatives while optimizing resource allocation.
• Support the team with relevant early commercialization work and planning within CNS as needed.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• 6+ years of experience in pharmaceutical or biotech marketing, with experience in late-lifecycle brand management or LOE strategy preferred.
• Strong understanding of market access, reimbursement, and commercialization strategies.
• Proven ability to develop and execute marketing plans for mature brands.
• Strong cross-functional collaboration skills, with experience working with sales, market access, and medical teams.
• Analytical mindset, with the ability to track performance metrics and optimize investments.
• Experience in budget management and vendor oversight.
• Ability to work in a matrixed environment and manage multiple priorities.

Nice to Have

• Experience in late-lifecycle brand management or LOE strategy.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.

Benefits & Perks

• Comprehensive medical, dental, vision, prescription drug coverage.
• Company-provided basic life, accidental death & dismemberment, short-term and long-term disability insurance.
• Tuition reimbursement, student loan assistance.
• A generous 401(k) match, flexible time off, paid holidays, and paid leave programs.
• Additional company-provided benefits.