Associate Director, Field Marketing - California

About the Role

Key Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
• Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
• Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, market drivers, influence points, and provider dynamics.
• Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities.
• Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions.
• Share synthesized customer insights with cross-functional stakeholders to support marketing strategy and resource allocation.
• Support the planning, development, and execution of advisory board meetings with KOLs to gather insights on disease management and unmet needs.
• Identify, recruit, and engage appropriate advisors for advisory boards and consultant meetings.
• Facilitate post-meeting debriefs and synthesize insights into actionable recommendations.
• Support the strategy, planning, and execution of national and regional congresses to increase disease awareness and advance the brand.
• Attend congresses and conferences, synthesize key insights, and share them with internal stakeholders.
• Organize KOL engagement opportunities related to congresses and facilitate post-event evaluations.
• Lead partnerships with field leadership to optimize marketing strategies and address educational needs.
• Support the development and maintenance of the speaker bureau, ensuring alignment on disease education and messaging.
• Serve as a strategic bridge between internal teams and external thought leaders, ensuring alignment and collaboration.
• Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and aligned with strategic goals.

Requirements

• Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
• 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry.
• Minimum of 3 years in Key Opinion Leader management.
• Proven experience in developing engagement plans for thought leader/KOL management.
• Experience in Speaker Bureau strategy, including training, content development, and execution of national programs.
• Strong leadership capabilities with the ability to set direction, drive alignment, and resolve issues.
• Excellent collaboration skills with the ability to influence cross-functional teams without direct authority.
• Highly organized with strong analytical, problem-solving, and strategic thinking skills.
• Exceptional oral and written communication skills, with learning agility, financial acumen, and budgeting experience.
• Willingness to travel up to 50% of the time, including weekends and overnight programs.
• Must reside within the territory boundaries due to extensive travel requirements.

Nice to Have

• Experience working in the Psoriasis therapeutic market.
• New product launch experience.
• In-depth knowledge of buy-and-bill reimbursement models and payer dynamics.
• Skilled in complex biologics.
• Experience using AI tools to drive efficiency and innovation.

Qualifications

• Bachelor's degree in a relevant field.
• 10+ years of experience in biopharmaceutical marketing or sales.
• At least 3 years managing Key Opinion Leaders.
• Experience in engagement planning and speaker bureau strategies.

Benefits & Perks

• U.S. base salary range: $153,600 - $241,340, depending on experience and qualifications.
• Eligibility for short-term and long-term incentives.
• Medical, dental, and vision insurance.
• 401(k) plan with company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Tuition reimbursement program.
• Paid volunteer time off.
• Company holidays and well-being benefits.
• Up to 80 hours of sick time annually.
• Up to 120 hours of paid vacation for new hires.