Associate Director, Global Marketing, Hemophilia A (ALTUVIIIO & ELOCTATE)

Sanofi

Cambridge, MA

Full Time

Director

147k-212k

30 days ago

Job Description

About the Role

The Associate Director, Global Marketing, Hemophilia role at Sanofi is a strategic position focused on driving omnichannel excellence and digital transformation for hemophilia treatments, particularly ALTUVIIIO and Eloctate. The role involves creating seamless, data-driven customer experiences across all touchpoints, partnering with cross-functional teams, and leading innovative marketing initiatives to shape the future of hemophilia marketing through digital and AI technologies. It offers an opportunity to work with cutting-edge digital solutions in a dynamic, collaborative environment within a global healthcare company committed to transforming patient lives.

Key Responsibilities

Develop and implement comprehensive omnichannel strategies to drive engagement across healthcare professional (HCP) and patient touchpoints for ALTUVIIIO.
Partner with the Omnichannel and Digital Teams to define strategic plans and establish KPIs to measure campaign effectiveness and ROI.
Lead digital and AI-related initiatives, including Turing implementation and development of Gen-AI content.
Collaborate with cross-functional partners to develop integrated persona-based customer journeys.
Work closely with the HCP Marketing Lead on executing core campaigns, materials, and programs.
Lead the development of patient-directed programs and materials, especially for ex-US markets.
Serve as the global marketing lead for Eloctate, managing affiliate and alliance relationships.
Manage advertising agency partners and vendors to ensure campaign objectives are met.
Lead congress promotional activities for ALTUVIIIO.

Requirements

Bachelor's degree and biopharma experience.
Experience in omnichannel marketing strategy and execution, creating connected customer experiences.
Ability to drive results through collaboration with external and internal stakeholders.
Experience working with agencies and navigating regulatory review/approval processes.
Strong understanding of marketing technology, digital/AI platforms, and data analytics.
Demonstrated strategic thinking and digital acumen.
Excellent organizational, interpersonal, and communication skills.
Readiness to travel up to 20% of the time.

Nice to Have

Experience with digital innovation and AI initiatives.
Experience in the pharmaceutical or healthcare industry with global marketing exposure.
Knowledge of customer journey development and persona-based marketing.

Qualifications

Biopharma experience with a bachelor's degree.

Benefits & Perks

Supportive, future-focused team with opportunities for growth and career development.
Well-crafted rewards package recognizing contributions.
Health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs.
At least 14 weeks' gender-neutral parental leave.

Working at Sanofi

Sanofi is committed to transforming lives through innovative healthcare solutions, fostering a dynamic and inclusive workplace based on trust and respect. The company emphasizes diversity, equity, and inclusion, supporting employees' growth both professionally and personally, and encourages a collaborative environment where people from diverse backgrounds work together to make a meaningful impact.

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