Associate Director, Growth Marketing

About the Role

Key Responsibilities

• Designs and executes integrated, data-driven marketing campaigns to achieve enrollment and revenue goals for custom programs, group enrollment, and open enrollment.
• Develops and executes targeted marketing strategies to promote group enrollment and custom programs, showcasing their value to B2B clients.
• Collaborates with business development and enrollment teams to create tailored marketing assets that drive pipeline growth.
• Works closely with the enrollment team to align marketing efforts with sales goals, ensuring seamless execution and communication.
• Manages inbound and outbound marketing channels, including email, direct mail, social media, and paid media, ensuring alignment with business priorities.
• Supports strategy, planning, and execution of paid digital media campaigns, including media buying and vendor coordination.
• Coordinates the creation of digital marketing assets, such as social media ads, banners, landing pages, and content, ensuring consistency with brand standards and campaign goals.
• Fosters partnerships with internal teams, agencies, and vendors to deliver cohesive marketing strategies.
• Oversees marketing budgets and resources to maximize ROI, manages purchase orders, invoices, and contracts.
• Leverages data analytics tools to track campaign performance, derive insights, and optimize campaigns.
• Develops and presents reports on marketing initiatives, including effectiveness and revenue impact.
• Develops marketing functions such as marketing communications, digital marketing, and market research.
• Reviews and updates marketing infrastructure, including databases, intranet, and external websites.
• Performs other related work as needed.

Requirements

• A college or university degree in a related field.
• 5-7 years of work experience in a related job discipline.
• Experience with marketing automation tools, ideally Marketo.
• Familiarity with website content management tools such as SiteCore.
• Familiarity with CRM tools such as Salesforce.
• Manage multiple projects simultaneously, meeting goals and timelines.
• Excellent organizational skills and attention to detail.
• Ability to work efficiently in dynamic environments.
• Strategic thinking and ability to balance various goals.
• Strong analytical, data-driven decision-making skills.
• Excellent written and verbal communication skills.
• Ability to manage cross-functional teams and work with external partners.

Nice to Have

• Experience managing marketing budgets and resources.
• Experience with digital media buying and vendor coordination.
• Knowledge of market research and digital marketing strategies.

Qualifications

• Bachelor's degree preferred.

Benefits & Perks

• Wide range of benefits including health, retirement, and paid time off.
• Salary range of $70,000 to $85,000.
• Work environment with a minimum of three days per week in the office.