Associate Director, HCP Marketing Lead, Otezla Rheumatology

About the Role

Key Responsibilities

• Collaborate with cross-functional partners to drive the strategy set by Brand Leadership and execute the marketing plan with respect to HCP engagement.
• Develop branded promotional communications and manage the evolution of marketing tactics across channels such as Personal Promo and Peer to Peer.
• Partner closely with the sales team to ensure strong execution of sales strategies and messaging, including key customer engagement and assessing customer strategy in the Rheum space.
• Lead the annual tactical planning process for HCP engagement and design tailored engagement plans to reinforce brand strategy.
• Oversee the development of promotional tactics by collaborating with market research, external engagement, and agency partners.
• Manage the speaker bureau and evolve speaker program content to align with strategic goals.
• Interface regularly with the sales team to optimize performance, address challenges, and provide training on marketing resources and strategy.
• Manage and coach direct reports to support their professional development and ensure team performance.
• Identify new patient growth opportunities through insights from HCP interactions, field visits, and customer research.
• Build long-term professional relationships with priority HCPs through live and virtual interactions.
• Complete multiple projects simultaneously, managing resources to ensure timely, on-budget deliverables.
• Track and optimize marketing program effectiveness through feedback and continuous improvement.

Requirements

• Doctorate degree and 3 years of marketing experience OR Master's degree and 7 years of marketing experience OR Bachelor's degree and 9 years of marketing experience OR Associate's degree and 12 years of marketing experience OR High school diploma / GED and 14 years of marketing experience.
• Minimum of 3 years experience directly managing people and/or leading teams, projects, or programs.
• Ability to influence stakeholders and set strategic direction.
• Strong communication skills to engage, connect, and influence across organizational levels.
• Experience in developing pharmaceutical campaign strategies and tactics for specialty products.
• Prior HCP promotional experience highly preferred.
• Experience working with agencies and managing multiple priorities in a cross-functional environment.
• Ability to interpret data and insights into actionable strategies.
• High ethical and compliance standards.

Nice to Have

• MBA or relevant graduate degree in marketing, healthcare management, or related field.
• 4+ years' experience in pharmaceutical marketing for specialty products.
• Experience with evolving strategy and promotional tactics based on market or product lifecycle events.
• Demonstrated ability to drive influence and align work efforts across stakeholders.
• Proficiency in market research, segmentation, brand positioning, and tactical development.
• Ability to build meaningful experiences for HCPs by understanding their needs.
• Experience working with agencies.

Qualifications

• Doctorate, Master's, Bachelor's, Associate's degree, or High school diploma / GED with corresponding years of marketing experience.
• Minimum of 3 years of leadership or management experience.

Benefits & Perks

• Comprehensive employee benefits package including health and welfare plans for staff and dependents.
• Retirement and Savings Plan with company contributions.
• Group medical, dental, and vision coverage.
• Life and disability insurance.
• Flexible spending accounts.
• Discretionary annual bonus or sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid arrangements.