Associate Director, HCP Marketing Lead, Otezla Rheumatology

About the Role

Key Responsibilities

• Collaborate with cross-functional partners to drive the strategy set by Brand Leadership and execute the marketing plan for HCP engagement.
• Develop and oversee branded promotional communications and manage marketing tactics across channels such as Personal Promo and Peer to Peer.
• Partner with the sales team to ensure strong execution of sales strategies and messaging, including key customer engagement and assessing customer strategies in the Rheumatology space.
• Lead the annual tactical planning process for HCP engagement and design tailored engagement plans to reinforce brand strategy and support reactivation of key lapsed prescribers.
• Collaborate with market research, external engagement, and agency partners to develop marketing collateral.
• Oversee speaker bureau execution and content evolution to align with strategic goals.
• Interface regularly with the sales team to optimize performance, address challenges, and provide training.
• Manage and coach direct reports to support their professional development and team performance.
• Identify new patient growth opportunities through insights from HCP interactions, field visits, and customer research.
• Build long-term relationships with priority HCPs through live and virtual interactions, ensuring alignment with brand messaging.
• Manage multiple projects simultaneously, ensuring timely, on-budget deliverables that meet business objectives.
• Track and optimize marketing program effectiveness through feedback and continuous improvement.

Requirements

• Doctorate degree with 3 years of marketing experience, or Master's degree with 7 years, or Bachelor's degree with 9 years, or Associate's degree with 12 years, or High school diploma/GED with 14 years of marketing experience.
• Minimum of 3 years experience managing people and/or leading teams, projects, or programs.
• Experience in developing pharmaceutical campaign strategies and tactics for specialty products.
• Strong understanding of marketing strategy, market research, segmentation, brand positioning, and tactical development.
• Ability to translate data and insights into actionable strategies.
• Excellent communication skills and ability to influence stakeholders.
• Ability to work effectively in a highly matrixed environment with multiple collaborators.

Nice to Have

• MBA or relevant graduate degree in marketing, healthcare management, or related field.
• Prior HCP promotional experience.
• Experience in biotech/pharmaceutical industry.
• Record of increasing responsibility within marketing.
• Experience with evolving strategy and promotional tactics based on market or product lifecycle events.
• Ability to drive influence across stakeholders and set strategic direction.
• Proficiency in agency collaboration.

Qualifications

• Relevant educational background as specified in requirements.
• Proven experience in pharmaceutical or biotech marketing, especially for specialty products.

Benefits & Perks

• Comprehensive employee benefits including health and welfare plans for staff and dependents.
• Retirement and Savings Plan with company contributions.
• Group medical, dental, and vision coverage.
• Life and disability insurance.
• Flexible spending accounts.
• Discretionary annual bonus or sales-based incentives.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid arrangements.