Associate Director, HCP Marketing - REBLOZYL

About the Role

Key Responsibilities

• Lead planning and execution of key sales meetings (national POA, regional meetings), ensuring strategy is effectively cascaded to the field.
• Partner closely with sales leadership and training to ensure teams are equipped with clear messaging, objection handling, and aligned KPIs.
• Own development of field-facing materials and serve as marketing lead for sales pull-through.
• Act as the primary marketing point for the field, building strong partnerships and identifying opportunities while removing barriers.
• Gather field insights to continuously refine messaging and tactics, ensuring alignment with on-the-ground needs and market dynamics.
• Collaborate with cross-functional partners across training, medical affairs, access, operations, and co-promote partners (e.g., Merck).
• Represent marketing in Sales Force Effectiveness initiatives and commercial operations planning.
• Support HCP team in ad hoc projects as needed.

Requirements

• Bachelor's degree required; MBA preferred.
• 6+ years of pharmaceutical commercial experience, including HCP marketing, brand strategy, or field sales/execution.
• Strong track record of translating brand strategy into high-impact HCP campaigns.
• Experience supporting field teams and partnering with sales leadership.
• Demonstrated ability to lead cross-functional teams and manage complex projects.
• Hematology, oncology, or specialty care experience is preferred.

Nice to Have

• Experience in hematology, oncology, or specialty care.

Qualifications

• Educational background including a Bachelor's degree; MBA preferred.

Benefits & Perks

• Competitive salary range from $164,990 to $199,900 plus incentive cash and stock opportunities.
• Medical, pharmacy, dental, and vision care.
• Wellbeing support programs such as BMS Living Life Better and employee assistance programs.
• Financial well-being resources and a 401(K).
• Financial protection benefits including short- and long-term disability, life insurance, and supplemental health insurance.
• Work-life programs including paid holidays, Global Shutdown Days, up to 120 hours of paid vacation, paid volunteer days, sick leave, and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services such as adoption and surrogacy reimbursement, fertility benefits, and child, elder, and pet care resources.
• Other perks like tuition reimbursement and recognition programs.