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Associate Director, Industry Segment Marketing Programs (Health)

Wolters Kluwer

Riverwoods, IL
Full Time
Director
153k-217k
15 days ago

Job Description

About the Role

The Associate Director, Industry Segment Marketing Programs is responsible for developing Clinical Effectiveness (CE) buyer messaging and integrated marketing programs to attract buyers to the CE portfolio across the Commercial Market Segment, comprised of digital health tech (DHT), retail pharmacy, pharmacy benefit managers, payers, and life sciences organizations. This role involves leading the execution of the buyer messaging framework, coordinating with segment marketing teams to bring key messages to market through various marketing programs, demand generation campaigns, account-based marketing, sales enablement, and reputation programs. The position requires a highly collaborative and integrated marketing approach to work with cross-functional teams and to develop impactful programs around CE's solution value for multiple products, supporting pipeline delivery and market perception.

Key Responsibilities

  • Develop and communicate customer-focused buying journeys for CE's solutions, including buyer, influencer, and user interactions
  • Identify key roles in the buying process and develop value messaging unique to each role
  • Create and communicate the buyer messaging blueprint for use in customer-facing marketing programs
  • Develop, manage, and measure a program framework and recommend programs and campaigns that will drive measurable lead and pipeline growth in the Commercial segment
  • Drive channel activation by collaborating with segment marketing leads to align activities across the buyer journey
  • Lead content strategy across the segment to enhance market perception of CE's solution impact and value
  • Utilize communication programs, thought leadership, and customer stories to support CE's value message and reputation
  • Lead segment program and campaign planning across reputation, demand, and enablement functions, working closely with the segment marketing team and Commercial segment team
  • Support segment partnership agreements with marketing support to maximize awareness and pipeline growth
  • Partner with third parties and agencies to research and adapt trends and content into Global Buyer Programs
  • Integrate core product messaging into customer programs and campaigns to communicate buyer-based value
  • Serve as a key member of the GTM team for new product launches, ensuring 100% GTM readiness
  • Lead Commercial Segment Insight Leaders Councils to inform market positioning with customer insights
  • Work closely with Global Communications team members to develop PR and thought leadership strategies
  • Anticipate business and industry issues and contribute to CE's three-year strategic plan
  • Communicate complex ideas internally and externally, driving adoption of different points of view grounded in data
  • Manage and monitor program and campaign performance against scorecards and KPIs, recommending optimizations
  • Ensure cross-functional teams are executing effectively through regular goal reviews and KPI monitoring
  • Effectively manage programs and campaigns

Requirements

  • Bachelor's degree or equivalent
  • Minimum of 10 years of broad marketing experience, with a history of addressing the needs of a large multi-product portfolio serving multiple customer personas
  • Minimum of 5 years of experience in healthcare or healthcare IT
  • Experience managing large-scale programs for large US health organizations such as retail pharmacy, payers, digital health tech, life sciences, and consulting companies
  • Demonstrated ability managing content development from ideation to delivery
  • Strong analytical skills, research orientation, and experience transforming a vision into an operational plan
  • Experience developing global campaigns and executing through a multi-regional model
  • Exposure to account-based marketing and digital marketing capabilities, with content planning mapped to account segmentation
  • Effective project management skills supporting marketing programs and fast-paced innovation cycles
  • Experience managing communication, PR, and thought leadership programs
  • Excellent communicator with the ability to transform product messages into compelling buyer messages
  • A collaborative team leader who can draw teams together toward common goals
  • Demonstrated ability to work cross-functionally with sales, marketing, and product teams to achieve results
  • Ability to manage through influence and achieve results
  • High integrity and high standards
  • Ability to prioritize competing plans and balance internal customer needs with business priorities
  • Proven success in driving marketing strategies and plans
  • Team management experience is a plus

Nice to Have

  • Team management experience

Qualifications

  • Educational background: Bachelor's degree or equivalent

Benefits & Perks

  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave

Working at Wolters Kluwer

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life.

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Job Details

Posted AtJul 11, 2025
Job CategoryDigital Marketing
Salary153k-217k
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

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About Wolters Kluwer

Website

wolterskluwer.com

Company Size

10000+ employees

Location

Riverwoods, IL

Industry

Web Search Portals and All Other Information Services

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