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Associate Director, Influencer Marketing - Beauty

W2O Group

New York, NY
Full Time
Director
100k-115k
4 days ago

Job Description

About the Role

As an Associate Director, you will play a key role in supporting the execution of influencer seeding campaigns and strategy development in the beauty & wellness categories. This role is part of a hybrid model based in New York or remote within the US, working within the starpower agency, which specializes in influencer and culture marketing, creating effective pop culture partnerships to drive results that resonate with consumers. The position involves managing campaigns, client servicing, and supporting team development in a dynamic environment focused on beauty and wellness influencer marketing.

Key Responsibilities

  • Manage day-to-day Influencer seeding campaigns with the team.
  • Act as client lead, ensuring deadlines are met, work back plans are curated, and collaborating cross-functionally with other specialty teams.
  • Oversee gifting / seeding programs at a very large scale.
  • Support in the oversight of multi-brand influencer seedings, including identification, outreach, content monitoring, FTC compliance, and reporting.
  • Assist in providing client counsel and supporting junior team development.
  • Support client education and internal team training on influencer seeding value.
  • Maintain consistent knowledge of client and landscape, generating original ideas to amplify their efforts through influencer seeding.
  • Provide exceptional client servicing, educating clients throughout the beauty influencer campaign process.
  • Participate in client meetings and planning sessions.

Requirements

  • 5+ years of experience in a role with experience driving organic influencer community building programming in the beauty space.
  • Strong understanding of the beauty influencer landscape, specifically managing seeding campaigns across fragrance, nails, haircare, skincare, and color cosmetics.
  • Experience managing a team and supporting in learning and development and mentorship.
  • Demonstrated proficiency in social media, both personally and professionally.
  • Experience with Influencer and Social Media tools including Traackr, CreatorIQ, Tribe Dynamics, and Captiv8.
  • Experience overseeing large-scale gifting and seeding campaigns is desired.
  • Strong and comfortable presenting to clients/public speaking.
  • Proactive and hungry, bringing fresh ideas and improvement processes.
  • Proven ability to develop meaningful influencer relationships that result in authentic storytelling.
  • Strong project management skills with impeccable attention to detail.

Nice to Have

  • Experience managing large-scale gifting and seeding campaigns.

Qualifications

  • Experience in influencer marketing within the beauty industry.

Benefits & Perks

  • Paid parental leave
  • Health insurance
  • Dental insurance
  • Paid time off
  • Vision insurance
  • 401(k) matching
  • Options for medical, dental, and vision plans
  • Generous 401k match
  • Flexible PTO
  • Student loan debt contributions
  • Mental wellness coaching and support
  • Access to over 13,000 online classes with LinkedIn Learning
  • Enhanced fertility support
  • Bright Horizons family support programs
  • Expanded paid leave for new parents
  • Personalized coaching support through Your 4th Trimester®

Working at W2O Group

Real Chemistry is a Great Place to Work® certified company that fosters an inclusive and equitable work environment. The organization values collaboration, connection, and flexibility, supporting a hybrid work model with opportunities for in-office and remote work. The company emphasizes continuous learning, employee well-being, and a shared mission to transform healthcare and related industries through innovation and teamwork.

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Job Details

Posted AtAug 11, 2025
Salary100k-115k
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

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About W2O Group

Website

w2ogroup.com

Location

New York, NY

Industry

All Other Professional, Scientific, and Technical Services

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