Digital Influencer and Partnerships Specialist

About the Role

Key Responsibilities

• Manage all aspects of influencer and content creator campaigns, including strategic direction, talent discovery, vetting, and selection aligned with client goals and values.
• Handle contracting, negotiation, and clear communication with talent and their representation.
• Develop creative briefs, timelines, and collaboration processes for campaigns.
• Coordinate launch logistics and integrate campaigns with paid media when applicable.
• Track performance, generate reports, and conduct campaign debriefs.
• Build and maintain strong relationships with creators, platforms, and clients to ensure seamless execution.
• Maintain and expand RALLY's creator and partner database, focusing on emerging talent and values-aligned voices.
• Refine internal workflows, templates, and best practices for influencer campaigns to support scalability.
• Lead digital partnerships independently on smaller campaigns and oversee larger efforts with junior staff.
• Serve as a strategic lead on client accounts, providing high-level counsel on digital partnerships.
• Contribute to new business proposals by developing digital partnership components and creative strategies.
• Develop marketing materials showcasing RALLY's digital partnerships capabilities.
• Design and lead internal trainings on digital partnership strategy to upskill staff.

Requirements

• 5-7 years of experience leading influencer or creator campaigns, preferably in advocacy, issue-driven, or political contexts.
• Strong understanding of the digital creator ecosystem, including trends and platforms like Instagram, TikTok, and YouTube.
• Experience with all stages of digital partnerships campaigns, from planning to performance reporting.
• Excellent communication and collaboration skills for interfacing with clients, creators, and internal teams.
• Ability to write compelling briefs, timelines, and presentations for diverse audiences.
• Strong organizational skills managing multiple projects and contributors simultaneously.
• Demonstrated leadership and mentoring abilities, especially with junior team members.
• Comfort with navigating ambiguity and solving complex problems proactively.
• Familiarity with digital campaign performance metrics and tracking best practices.
• Commitment to values-aligned storytelling and partnerships reflecting RALLY's mission.

Nice to Have

• Experience within advocacy, political, or mission-driven organizations.
• Knowledge of evolving content formats and trends across social media platforms.
• Experience developing new business offerings and refining internal systems.
• Ability to contribute to thought leadership and develop marketing materials.

Qualifications

• Experience leading influencer or creator campaigns in advocacy, issue-driven, or political contexts.

Benefits & Perks

• Competitive salary
• Flexible time off policy
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays, including Juneteenth and Indigenous Peoples' Day
• One week of paid time off between Christmas and New Year's Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan
• Generous health, dental, and vision benefits
• Transportation and technology stipends
• Hybrid workplace with on-site work two days per week