Associate Director - Integrated Marketing

About the Role

Key Responsibilities

• Lead, develop, and build Chewy campaign strategies and data-driven integrated marketing plans to support our Equine and Exotics business growth, ensure successful launches, and leverage tentpole events that delight Chewy pet parents.
• Champion the customer throughout the marketing planning and execution process, keeping the customer at the center of all we do.
• Lead the cross-functional execution of all Equine and Exotics go-to-market launch activities across Chewy-owned and operated properties and all offline and online marketing channels that build customer trust and provide an excellent experience.
• Own the development of key campaign documents, including authoring the integrated marketing plan, go-to-market documents, campaign creative briefs, marketing calendars, etc., and present the strategy to senior leaders.
• Identify and analyze new opportunities, outlining analytical plans, metrics, key performance indicators, and risk, and drive innovation in our marketing.
• Monitor campaign performance to identify ways to optimize performance.
• Work effectively with category leaders, site merchandising, creative, studio, PR, marketing channel owners, brand, and product marketing teams.
• Lead a detailed post-mortem process to fully detail campaign performance and opportunities to serve as inputs to future builds, crafting an environment of continuous improvement.
• Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and teamwork across teams.
• Lead and mentor the Equine & Exotics Marketing team.

Requirements

• A passion for the customer and a proven track record of developing data-driven marketing plans that tie to business initiatives and deliver results.
• 10+ years of marketing experience in a consumer-focused industry, ideally in an e-commerce environment, with a deep understanding of the digital marketing ecosystem and agility for experimenting with new channels.
• Strong leadership skills with experience in building and mentoring teams.
• Relentless customer curiosity: You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.
• Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
• A 'driver' personality: You’re biased toward action, a phenomenal collaborator, and a master simplifier. You never stop pushing towards clarity and delivery.
• Scary-good at articulating the essence of products and the value they build. You can develop a strong messaging hierarchy and an effective content strategy. You can also play copywriter.
• Grittiness: You never hesitate to roll up your sleeves and address something hands-on; you persevere when others fall away.
• Ability to act as a business owner. You know how businesses work and earn revenue, with a track record of developing and using deep business insight.
• Ability to think creatively and strategically, solve problems, remove barriers, and challenge the status quo.
• Strong analytical skills, able to read relevant data, draw conclusions, and provide a recommended course of action.
• Must be nimble enough to negotiate with multiple partners, have the backbone to represent your point of view with partners, and be flexible enough to accept direction.
• Be a self-starter who thrives in ambiguous environments and adapts easily to change.
• Strong verbal and written presentation skills, including the ability to communicate complex ideas clearly and concisely.
• Must know how to get work done within a large and complex organization involving multiple partners.
• Ability to operate independently and efficiently to handle multiple projects and deadlines simultaneously and successfully without sacrificing quality of work or customer experience.
• Bachelor's degree, Master’s degree a plus.
• Experience in retail or e-commerce for Equine or Exotic animals is a plus.

Nice to Have

• Experience in retail or e-commerce for Equine or Exotic animals.

Qualifications

• Bachelor's degree, Master’s degree a plus.