Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product

About the Role

Key Responsibilities

• Lead product naming from concept to clearance, including trademark pre checks, brand architecture fit, and naming systems.
• Develop category definition and POV that position the software and products as category-defining, articulating a strong and differentiated value proposition across channels.
• Build content strategy across the funnel, including POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinars, and email nurtures.
• Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk, and trusted narratives for AI).
• Set the voice and tone for the product across owned, earned, and paid channels.
• Own the GTM plan, including segments, buying personas, pricing/packaging guidance, launch phases, and routes to market.
• Partner with Sales/BD to design the pipeline operating model, lead flow, MQL/SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting.
• Influence SEO strategy and conversion optimization through keyword universe, schema, backlink strategy, A/B testing, form strategy, and UX copy.
• Run digital campaigns (paid search, paid social, retargeting), grow social presence, and create sales playbooks, discovery guides, objection handling, battlecards, pricing one-pagers, and demo storylines.
• Partner with Product and Delivery teams to translate roadmaps into value narratives and customer-ready demos.
• Build events strategy for launches, conferences, summits, and partner events, securing speaking opportunities and defining success metrics.
• Maintain competitive intelligence and feed insights back to Product and GTM teams.

Requirements

• Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software, AI, SaaS, or technology-enabled services.
• Minimum five years of experience owning launches, sales enablement, and scaling companies from 5 to 100 customers.
• Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion rates in complex sales cycles.
• Proficiency with marketing tech and analytics tools such as Salesforce, Marketo/HubSpot, Seismic, Google Analytics, SEMrush, LinkedIn Campaign Manager, Power BI, Tableau.
• Background in professional services or regulated industries with familiarity with independence and client confidentiality standards preferred.
• Understanding of enterprise AI concepts like LLMs, RAG, data governance, model risk, and human-in-the-loop.
• Bachelor’s degree in marketing, communications, business, or related field from an accredited college or university.
• Proven success in category creation/definition, including naming and positioning.
• Must be authorized to work in the U.S. without employment-based visa sponsorship.

Nice to Have

• MBA or relevant master's degree from an accredited college or university.
• Experience with joint partner launches, startups, and hyperscalers.
• Ownership of digital demand engines for complex technology solutions.
• Experience in professional services or regulated industries.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Proficiency with marketing technology and analytics tools.
• Minimum of ten years of relevant experience in B2B product marketing or GTM roles.

Benefits & Perks

• Comprehensive benefits package including medical, dental, vision, disability, and life insurance.
• 401(k) plans and personal well-being benefits.
• Paid time off, holidays, and two company-wide breaks annually.
• Competitive salary range based on experience and market considerations.