Associate Director, Local Marketing

About the Role

Key Responsibilities

• Develop and execute local marketing strategies promoting Humana's plan offerings and provider network that support efficient member acquisition across targeted geographies
• Design and manage omni-channel campaigns, including community events, local media, grassroots outreach, and digital activations
• Ensure brand consistency and compliance across all local marketing creative efforts, aligning with enterprise standards and regulatory guidelines
• Leverage data and insights to tailor messaging and optimize campaign performance by market
• Innovate creative development and testing approach leveraging cutting edge tools including AI
• Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives
• Collaborate cross-functionally with Media, Portfolio, Brand Marketing, Product, Clinical, and Sales teams to ensure alignment and maximize impact
• Present strategies and results to senior leadership, influencing investment and regional marketing priorities

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field or equivalent years of required experience
• 8+ years of professional experience in marketing, with a track record in regional or local strategy development, campaign execution, and partnership management—ideally within healthcare or other regulated industries
• 3+ years of strong leadership experience, including managing marketing teams and cross-functional initiatives
• Strong proficiency with digital and traditional marketing channels, analytics, and budget oversight
• Excellent written and verbal communication skills for stakeholder, community, and executive engagement
• Solid experience working within highly regulated industries

Nice to Have

• Master's degree in Marketing, Business, or a related discipline
• Experience leveraging market analytics and consumer insights to shape localized growth strategies
• Familiarity with CRM platforms, marketing automation, and segmentation technology
• Proven success cultivating strategic relationships with local organizations and community partners

Qualifications

• Educational background including a Bachelor's degree or higher (preferred Master's degree)
• Experience in healthcare or regulated industries
• Leadership experience managing marketing teams and cross-functional initiatives

Benefits & Perks

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities
• Competitive benefits supporting whole-person well-being, including medical, dental, vision, disability, life insurance, and more