Associate Director, Marketing

About the Role

Key Responsibilities

• Help lead development of the brand's omnichannel experience (i.e., salesforce and digital), promotional strategies and tactics, including materials for both HCPs and patients.
• Manage marketing materials from concept through Medical Legal Review (MLR) and final distribution.
• Ensure consistent brand messaging and positioning across all marketing initiatives.
• Serve as analytics team lead by identifying and pulling key performance metrics, assisting with campaign analysis, and contributing to broader market analytics and reporting.
• Maintain an Excel-based centralized tracking system for Statements of Work (SOWs) and associated spend to ensure budget alignment and support proactive financial management.
• Review all marketing materials to ensure accuracy, consistency, and alignment with brand standards and messaging.
• Collaborate with internal teams, cross-functional partners, and the Agency of Record to align on brand needs, manage timelines and budgets, and ensure seamless execution of marketing initiatives.
• Manage all aspects of the Speaker Bureau.
• Attend US-based conferences to understand key market developments and perspectives of scientific leaders.

Requirements

• Minimum 7 years of pharmaceutical marketing experience with significant responsibilities in HCP promotions.
• Minimum of 1-2 years of oncology/hematology experience required.
• Strong understanding of marketing principles, strategies, and best practices.
• Strong scientific and business acumen, with the ability to use industry and marketplace knowledge to formulate strategies.
• Demonstrated ability to successfully navigate internal review processes and foster effective cross-functional collaboration.
• Excellent verbal and written communication skills.
• Operational proficiency with PowerPoint, Word, and Excel.
• Requires domestic travel.

Nice to Have

• Patient promotions and/or sales experience.
• Launch experience.

Qualifications

• BA/BS degree in science or business-related discipline preferred, or the equivalent in experience.
• MBA or advanced degree would be a plus.

Benefits & Perks

• Competitive salary range of $200,600 - $236,000 annually, based on market and experience.
• Potential for annual bonus/incentive plans, long-term incentive plans, and discretionary awards.
• Full range of medical, financial, and other benefits including 401(k) eligibility and paid time off benefits such as vacation, sick time, and parental leave.