Associate Director, Marketing Analytics, US Oncology

About the Role

Key Responsibilities

• Synthesize complex data to derive critical insights for brand performance, strategy effectiveness, and underlying drivers to inform commercial strategic decision-making.
• Manage large-scale datasets and conduct sophisticated quantitative data analysis to lead the design, execution, and delivery of actionable recommendations through storytelling and data visualization.
• Establish and operationalize marketing analytics capabilities, including promotional mix, ROI, and other analyses.
• Aid omnichannel and brand marketing teams in defining campaign measurement criteria, assessing data requirements, and measurement feasibility.
• Enable performance tracking for standard KPIs (e.g., impressions, clicks, open rates, NPS at the campaign level) to provide a tactical view of executional performance.
• Develop and operationalize ROI/attribution methodologies across marketing channels (e.g., Promo Mix modeling, A/B testing, Customer Lifetime Value) to optimize investment strategies.
• Analyze omnichannel campaign and program data to identify areas of improvement, delivering actionable insights to enhance the HCP experience and optimize channel performance.
• Partner with GCO to internalize and scale marketing analytics capabilities, optimize vendor strategies, and mentor junior analytics team members.
• Collaborate with Data Science and Artificial Intelligence teams to automate programs such as recommender models and promotional mix modeling.
• Scope, prioritize, manage, and negotiate projects across the AZ oncology portfolio, often independently, while providing technical mentorship and business translation support to junior team members.
• Drive innovation in analytics approaches and promote best practices across the organization.

Requirements

• Bachelor's degree, with a preference for a quantitative field.
• 3+ years of experience at a pharmaceutical/biotechnology manufacturer or in the biopharmaceutical industry.
• 4+ years of analytics, statistics, or data science experience.
• Experience implementing BI visualization tools (PowerBI, Tableau, Qlik, MicroStrategy, etc.).
• Deep marketing analytics experience, including omnichannel and campaign analytics, preferably outside of pharma.
• Specialized technical skills such as coding proficiency in Python or R for marketing analytics.
• Leadership experience managing cross-functional teams and overseeing project execution.
• Strong business acumen, including understanding of marketing data KPIs and investment strategies.
• Strong storytelling skills with the ability to translate complex analyses into clear insights.

Nice to Have

• Advanced quantitative or marketing analytics degree.
• Expertise in at least one statistical/data analysis language (Python or R).
• Experience with attribution modeling, customer journey analytics, and recommender systems.
• Project or program management experience leading complex initiatives.
• Experience working in Oncology.

Qualifications

• Educational background with a preference for a degree in a quantitative field.

Benefits & Perks

• Annual base pay ranging from $181,503 to $272,255, with overtime pay for non-exempt employees.
• Short-term incentive bonus opportunity.
• Eligibility for equity-based long-term incentive program (salaried roles).
• Retirement contributions (e.g., 401(k) plan).
• Paid vacation and holidays, paid leaves.
• Health benefits including medical, prescription drug, dental, and vision coverage.
• Additional details of participation in benefit plans provided upon employment offer.