Associate Director Marketing - CVRM

AstraZeneca

Wilmington, DE

Full Time

Director

about 1 month ago

Job Description

About the Role

At AstraZeneca we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. Our ambition is to improve and save lives for the millions of people living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. The Associate Director will be responsible for driving a best-in-class launch for treatment resistant hypertension, working closely with the Marketing Director on campaign development, execution, and optimization. This role involves developing customer experiences for both Consumer and HCP audiences, managing cross-functional teams, and collaborating across medical, sales, regulatory, compliance, and operational functions to ensure compliant promotional planning.

Key Responsibilities

Support the development and execution of disease-state and brand core promotional materials for US HCP and patient brand promotion, driving innovation and implementing key marketing initiatives for launch.
Lead development and execution of integrated channel marketing and media plans.
Collaborate with Insights and Analytics and Market Research Teams to identify and drive actionable insights, define success metrics, and analyze performance trends with a focus on optimization.
Support the build of a comprehensive disease-state awareness program messaging and materials for HCPs, patients, and providers within a strategic omnichannel approach.
Define and facilitate the development of the brand's post-launch promotional plan and programs, ensuring execution pull-through and consistency with brand strategy.
Partner with the sales team to drive growth of the in-line business.
Manage multiple program budgets, timelines, processes, and procedures.
Manage partner agency relationships, workflow, and related expense budgets.
Work across the commercial interface to build relationships and drive performance through all marketing and sales channels.

Requirements

Bachelor's Degree required; preferably in business, marketing, or the sciences.
At least 5 years of pharmaceutical or healthcare industry experience, or relevant professional experience.
Minimum of 3 years of pharmaceutical marketing or promotions, or relevant commercial experience including sales or marketing, or market access.
Experience in delivering strategic and operational plans within a therapeutic or business area.
Demonstrated experience working within cross-functional business units.
Proficiency in financial analysis with the ability to assess and deliver results.
Strong presentation and negotiation skills.
Ability to lead successfully through ambiguity.
Experience in leading change transformation.
Demonstrated learning agility.

Nice to Have

Advanced Degree in business, marketing, or the sciences.
Experience in product launch(es).
Experience in consumer and/or HCP marketing.
Experience in insight/market research.
Experience across multiple promotional channels (personal, non-personal, digital, patient marketing).
Experience managing digital customer experiences, websites, and e-commerce platforms.
Experience related to therapeutic area (Cardiovascular, Renal, Metabolic).

Qualifications

Bachelor's Degree in business, marketing, or sciences (minimum requirement).

Working at AstraZeneca

We put teams together in the same room to unleash bold thinking and inspire life-changing medicines. In-person working provides the platform to connect, work at pace, and challenge perceptions. We work a minimum of three days per week from the office but maintain flexibility to respect individual needs.

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