Associate Director, Marketing

About the Role

Key Responsibilities

• Help execute overall PWS treatment DTP/HCP tactics across multiple mediums, including digital, print, omnichannel, etc.
• Effectively translate market research insights to enhance promotional strategies and tactics.
• Develop effective, culturally competent patient materials and messaging to meet the educational needs of PWS patients and community partners.
• Partner with patient advocacy, brand, and medical teams to design caregiver-focused live events that align with disease awareness or brand objectives.
• Collaborate closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champion the voice of the patient in broader cross functional initiatives.
• Manage agency partners to ensure tactical excellence and KPIs are met or exceeded.
• Help execute patient ambassador program for the PWS community.
• Develop and deliver presentations to internal (executives, US leadership team, sales) and external audiences.
• Analyze competitive digital presence in the therapeutic area and leverage insights to guide campaigns.
• Lead the creation and execution of branded and unbranded patient and HCP promotional tactics.
• Execute the digital marketing strategy to support brand awareness, HCP engagement, and patient education across all phases of the product lifecycle.
• Drive creation of key HCP/DTC media assets to be leveraged in conjunction with overall media strategy.

Requirements

• Ability to thrive in a start-up environment and assume roles outside of traditional job functions.
• Expertise in rare disease patient and caregiver marketing.
• Outstanding business acumen, leadership, business case development, and budget management skills.
• Demonstrated ability to drive business results.
• Strong planning, priority setting, negotiation, project management, and relationship building skills.
• Ability to influence in a matrix environment.
• Humble, hungry, perseverant, flexible, collaborative, and confident attitude.
• Bachelor's degree in Marketing, Digital Media, Communications, Business, or related field.
• 8+ years of digital marketing experience, with at least 4 years in the pharmaceutical, biotech, or healthcare industry.
• Experience with DTC and HCP digital marketing, ideally in a launch or commercial-stage setting.
• Strong understanding of FDA/OPDP promotional guidelines, including digital advertising compliance, fair balance, and promotional review processes.
• Experience managing rare disease or specialty drug campaigns is highly preferred.
• Proven success in omnichannel marketing, including paid media, SEO/SEM, marketing automation, and social media.
• Experience managing external agencies, digital vendors, and cross-functional internal stakeholders.

Nice to Have

• MBA or advanced degree preferred, especially with a concentration in marketing, healthcare, or digital innovation.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, Business, or related field.

Benefits & Perks

• Salary Range: $195,000 - $220,000 (actual salary may vary based on qualifications, skills, experience, and location).