Associate Director, Marketing (Enterprise Marketing Strategy)

About the Role

Key Responsibilities

• Develop project briefs to support the development of creative and messaging strategies for full-funnel integrated marketing campaigns.
• Partner with Strategy Digital and Program Measurement COE to identify platform activation, key media targets, and KPIs.
• Create and implement digital communications and marketing campaigns leveraging Sales Force Marketing Cloud, including asset creation, audience segmentation, measurement, and reporting.
• Establish and maintain a content calendar for the NYU Langone Media Network to ensure assets are current and relevant.
• Create and implement a style guide for communications and marketing assets within the NYU Langone Health Network in accordance with brand guidelines.
• Cultivate a deep understanding of the business goals of clinical service areas and participate in strategic planning and department meetings.
• Identify and assess new opportunities for CMGCA-led campaigns and bring recommendations to the Relationship Lead.
• Act as a key day-to-day partner to Relationship Leads within the Brand Experience Creative and Design COE to assist in executing digital marketing strategies.
• Collaborate across teams to ensure campaigns incorporate all perspectives, align with strategic objectives, and maximize ROI.
• Work with the Strategy Digital and Program Measurement COE to establish measurement strategies and KPIs, integrating metrics into decision-making.
• Coordinate with the Medical Center Information Technology office to initiate digital marketing campaigns using Sales Force Marketing Cloud.

Requirements

• Bachelor's Degree in marketing, communications, or related field.
• 8 years of experience in a large, complex organization.
• Proven ability to work effectively in a highly matrixed environment.
• Strong interpersonal skills with a track record of building and maintaining relationships.
• Fluency in advertising, branding, and marketing disciplines with knowledge of current digital marketing trends and healthcare best practices.
• Exceptional leadership skills demonstrating influence, teaching, inspiration, motivation, and collaboration.
• Strong analytical skills with the ability to learn and apply data-driven insights.
• Proficiency in project management, communication tools, and data analysis.
• Excellent verbal and written communication skills.
• Ability to work with cross-functional teams.

Nice to Have

• 10 years of experience in a large, complex organization.

Qualifications

• Experience in healthcare marketing or related fields is implied.
• Ability to communicate effectively with all organizational levels.

Benefits & Perks

• NYU Langone Health provides a salary range of $117,107.95 - $194,250.00 annually, depending on experience, education, and other factors.
• The organization emphasizes diversity and inclusion in employment.
• Application process is completed online.