Associate Director, Marketing- Eye Care, Market Access- Irvine, CA

About the Role

Key Responsibilities

• Drive payer strategy and pricing strategy for the Eye Care Brands across all payer channels (e.g., Commercial, Medicare, Medicaid, VA).
• Effectively orchestrate communication and alignment across US Market Access channel teams and serve as the subject matter expert for an Eye Care Integrated Brand Teams.
• Leverage data, analytics, and customer insights to make strategic decisions for the Eye Care business.
• Develop payer positioning and contracting strategy for Eye Care business across all payer channels.
• Formulate and adjust Market Access business plans and actions to achieve franchise business and financial market access objectives.
• Ensure strategic alignment of Market Access and business priorities.
• Lead Payer Value Propositions throughout the brand lifecycle by collaborating on HEOR and RWE needs, gaps, and priorities.
• Monitor and engage on government and payer policies that could affect access to Eye Care products.
• Collaborate cross-functionally with Market Access team and IBT members to develop and execute tactics to meet annual goals and financial obligations.
• Drive strategic alignment across stakeholders including leadership teams, Brand Team, Account Management, HEOR, Medical, Reimbursement, Finance, Sales, and Government Affairs.

Requirements

• Candidate must be local to Irvine, CA.
• Bachelor's Degree required.
• 5+ years of industry experience, preferred in the pharmaceutical industry.
• Demonstrated team leadership skills.
• Strong knowledge of Health Economics and Real World Evidence.
• Customer-centric mindset.
• Strong communication skills.
• Demonstrated cross-functional experience.
• Understanding of reimbursement, payer environment, environmental risks, and National Account customers.
• Experience in multiple channels and reimbursement modalities such as buy and bill, retail, specialty, institutional, and government is valued.
• Positive, solutions-oriented attitude.

Nice to Have

• Market Access and Marketing experience preferred.

Qualifications

• Educational background includes a Bachelor's Degree.

Benefits & Perks

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.