Associate Director, Marketing - Rare Disease

About the Role

Key Responsibilities

• Partner with the insights, advanced analytics, and commercial ops teams to optimize field lead generation initiatives and drive alignment with key brand messages, strategies, and customer segments.
• Develop and oversee tactical implementation and ongoing performance of patient-finding and lead generation capabilities.
• Lead sponsored testing programs across the Rare Disease portfolio, including managing lab partner relationships, optimizing operations, and developing promotional materials in collaboration with SMA, FA, and ALS brand marketing teams.
• Consistently assess external vendor and biotech environments to enhance Biogen's patient-finding capabilities, attending conferences, networking events, and vendor pitches as needed.
• Identify and build business cases for innovative patient-finding initiatives and pilots, collaborating closely with internal innovation teams to explore cutting-edge technology and service offerings.
• Lead and optimize key existing patient-finding and disease state awareness initiatives, partnering with internal and external stakeholders to accelerate diagnostic timelines for FA.
• Partner with Brand Marketing to support execution and enhancements for FA field sales teams, including serving as the marketing liaison for contract sales organizations.
• Manage agency and vendor relationships, including creative agencies, claims aggregators, and lab partners to ensure seamless execution of marketing projects.
• Prioritize resource allocation, deploy resources strategically, and monitor budgets to ensure efficient and effective use of resources.
• Develop executive-level presentation materials and communicate high-visibility project outcomes to the North American Leadership team.
• Navigate PRC/MLR processes for promotional materials, ensuring compliance and alignment with regulatory guidelines.

Requirements

• Bachelor's Degree or MBA preferred.
• 7+ years of commercial experience in pharma or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market.
• Rare Disease experience.
• Proven experience leading multiple projects and collaborating effectively across cross-functional teams.
• Strong agency and vendor management skills, including partnerships with creative agencies, claims aggregators, and lab partners.
• Exceptional communication and relationship-building abilities with external partners and internal functions such as Patient Advocacy, Corporate Affairs, Field Force, Medical, Legal, Regulatory, Finance, Patient Services, and Advanced Analytics.
• Expertise in resource prioritization, strategic deployment of resources, and budget management to ensure efficient execution of initiatives.
• Strong slide development skills for executive communications and the ability to present high-visibility projects to leadership teams.
• Familiarity with PRC/MLR processes for projects requiring promotional materials.

Nice to Have

• Experience with innovative patient-finding technologies and pilot programs.
• Experience working with cross-functional teams including insights, analytics, and commercial operations.
• Experience in developing promotional materials and navigating regulatory processes.

Benefits & Perks

• Base salary range of $161,000.00-$222,000.00, determined through an analytical approach considering skills, experience, location, and internal equity.
• Short term and long-term incentives, including cash bonus and equity incentives.
• Comprehensive benefits including Medical, Dental, Vision, & Life insurances.
• Fitness & Wellness programs including a fitness reimbursement.
• Short- and Long-Term Disability insurance.
• Minimum of 15 days of paid vacation plus end-of-year shutdown (Dec 26-Dec 31).
• Up to 12 company paid holidays plus 3 paid days off for Personal Significance.
• 80 hours of sick time per calendar year.
• Paid Maternity and Parental Leave.
• 401(k) program with company matching contributions.
• Employee stock purchase plan.
• Tuition reimbursement of up to $10,000 per year.
• Participation in Employee Resource Groups.