Associate Director, Marketing Strategy

About the Role

Key Responsibilities

• Lead Graduate Program Marketing Strategy: Develop and execute marketing plans for new and existing programs, create impactful messaging, define audience personas, and implement targeted initiatives to maximize top-of-funnel growth, visibility, and lead generation.
• Drive efforts to attract and engage prospective students, reaching or exceeding lead program generation targets.
• Lead Digital Advertising Strategy: Manage agency partnerships to plan, execute, and optimize campaigns across all programs that drive engagement and inquiries.
• Lead Website and SEO Strategy: Ensure the graduate web presence delivers a seamless user experience and content strategy, and implement advanced SEO practices to improve search rankings and conversion rates.
• Content Creation and Asset Development: Produce marketing assets including print, digital, web, videos, and presentations; collaborate with creative teams; write and edit content for digital media, web, and print materials.
• Build and maintain relationships with graduate program teams and campus stakeholders, ensuring alignment on marketing goals and strategies.
• Analyze campaign performance metrics, provide insights, and recommend ongoing optimizations.
• Drive the visibility and reputation of Butler's graduate programs through strategic marketing initiatives.
• Ensure all marketing strategies and assets reflect and adhere to the Butler brand and messaging standards.
• Represent the Marketing and Communications division on cross-functional committees and contribute to campus activities and institutional projects.

Requirements

• 5-7 years of relevant experience.
• Bachelor's degree in marketing, advertising, public relations, communications, or related field.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong knowledge of digital marketing tools.
• Experience in Search Engine Optimization (SEO) strategy.
• Experience working with creative teams to develop digital and print assets.
• Demonstrated relationship management skills, including resolving challenges and generating solutions.
• Proven project management and organizational skills with the ability to handle multiple projects and deadlines.

Nice to Have

• Prior higher education marketing experience and understanding of the higher education landscape.
• Experience in Wordpress.
• Experience with Google Analytics.

Benefits & Perks

• Paid Time Off and Holidays: 20 days of paid time off per fiscal year, 8 paid holidays, and a paid Winter Break between Christmas Eve and New Year's Day.
• Paid Parental Leave after 1 year of full-time employment.
• Health: Comprehensive medical, dental, and vision plans including disability and life insurance.
• Retirement: 10% employer contribution after 1 year of full-time employment.
• Tuition Assistance: Tuition remission for classes at Butler for employees, spouses, and dependents after 9 months of employment.
• Access to Butler's on-site facilities, LinkedIn Learning courses, free premium Calm App subscription, and subscriptions to WSJ, The Economist, and NYT.
• Discounts at the College Bookstore and on select athletic and arts performances.