Associate Director, Marketing Strategy, DTC / NPP

About the Role

Key Responsibilities

• Uncover barriers and opportunities to optimize the Patient and HCP digital experience.
• Work closely to ensure an optimized one Renal approach.
• Collaborate efficiently and effectively with agency and cross-functional partners; streamline and optimize team collaboration and communication across departments to effectively implement strategy and achieve objectives.
• Bring fresh perspectives and identify opportunities to refine current assumptions about Patient behaviors.
• Build and embed brand and therapeutic area expertise that informs a go-to-market approach for the renal portfolio.
• Develop and standardize processes and best practices across the organization.
• Integrate and disseminate knowledge and insights on effective best practices to engage patients and customers and drive strategic behavior changes throughout the brand lifecycle.
• Create and execute cutting-edge digital marketing strategies aligned with brand objectives to maximize business results.
• Support the development and drive execution of an integrated marketing plan across different audience segments or channels.

Requirements

• Minimum of 5 years of experience in commercial marketing, preferably in the pharmaceutical or healthcare industry.
• Experience in supporting high-performing brands in highly competitive categories within the US; rare disease experience welcomed.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance, etc.
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders.
• Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines.

Nice to Have

• Minimum of 3 years of experience with patient marketing in the pharmaceutical or healthcare industry.
• Prior experience developing successful relationships with patient advocacy partners.

Benefits & Perks

• Salary range between $145,600 and $270,400 per year, determined based on skills and experience.
• Performance-based cash incentive and eligibility for annual equity awards.
• Comprehensive benefits package including health, life, and disability benefits.
• A 401(k) plan with company contribution and match.
• Generous time off including vacation, personal days, holidays, and other leaves.