Associate Director Media Excellence

About the Role

Key Responsibilities

• Lead the development and execution of omnichannel media strategies to achieve brand and corporate goals.
• Manage the media agency AOR and oversee the work of one media manager to ensure effective media buying and campaign execution.
• Drive innovation in media strategy while ensuring compliance with pharma industry regulations, fair balance, internal standards, and best practices.
• Analyze campaign performance and deliver actionable insights to optimize ROI and inform future investment decisions.
• Partner with brand teams to understand and support strategic imperatives.
• Foster seamless collaboration between marketing and PMRC to ensure a cohesive approach to media content and tactics.

Requirements

• BA or BS degree (MBA or advanced degree a plus).
• Minimum of 6-8 years of pharmaceutical/biotech and/or life science related digital marketing experience, including agency experience.
• At least 5 years of experience in media strategy and planning.
• Experience working with digital agencies and offshore internal and external partners.
• Deep understanding of DTC and HCP media landscapes, including omnichannel planning and execution.
• Proven ability to lead cross-functional teams and manage complex projects in a regulated environment.
• Strong analytical skills with experience in media performance measurement and optimization.

Nice to Have

• Experience in a regulated environment.
• Experience with digital agency management and offshore partnerships.
• Advanced degree such as an MBA.

Qualifications

• Educational background with a BA or BS degree; MBA or advanced degree is a plus.
• 6-8 years of digital marketing experience in pharmaceutical, biotech, or life sciences.
• 5+ years in media strategy and planning.
• Experience with digital agencies and offshore partners.
• Knowledge of DTC and HCP media landscapes.
• Ability to lead cross-functional teams and manage complex projects.

Benefits & Perks

• Competitive compensation package including an annual bonus based on company performance.
• Incentive compensation program allowing additional earning potential.
• Car reimbursement program and gas card for business and personal use.
• Excellent medical, dental, vision, and prescription coverage.
• Hybrid work model with two days from home and three days in the office.
• Weekly
• Bagel Tuesday
• Retirement Savings Plan (401K) with dollar-for-dollar match up to 5%.
• Up to 15 vacation days annually plus rollover, five sick/wellness days, and additional time off during holidays.
• Company closure between Christmas and New Year's.
• 13 recognized holidays throughout the year.
• Tuition reimbursement for undergraduate and graduate courses or certifications.
• Recognition platform for peer acknowledgment.