Associate Director of Marketing

About the Role

Key Responsibilities

• Own and execute innovative marketing and promotional plans that drive attendance and revenue for volleyball, women's basketball, and softball.
• Lead the fan experience and game presentation, including run of show, staffing, and scripting.
• Craft a comprehensive outreach strategy aimed at increasing brand awareness throughout the Tulsa Community.
• Collaborate with the Associate AD of Marketing to manage all on-field recognitions and activations for Tulsa Football and all on-court activations for Tulsa Men's Basketball.
• Assist with advertising strategies including paid, trade, and digital campaigns.
• Help cultivate a strategy for email marketing.
• Guide students from the Pathways to Sports Academy program and internships in conjunction with the Associate AD of Marketing.
• Handle all student marketing on campus through the student organization, The Chaos.
• Work with other departments in athletics such as ticket sales, content, communications, and operations.
• Engage campus entities such as Marcom, Student Government, Student Organizations, New Student Programs, and Campus Recreation.

Requirements

• Bachelor's degree in marketing, advertising, sports administration, or related field.
• At least two years of athletic marketing experience in collegiate and/or professional athletics.
• Ability to work in a fast-paced environment and manage multiple projects effectively.
• Strong working knowledge of marketing best practices.
• Demonstrated experience with Adobe Photoshop, Shoflo, and music software.

Nice to Have

• Master's degree
• Physical ability to perform light physical demands

Qualifications

• Bachelor's degree in marketing, advertising, sports administration or related field.
• At least two years of athletic marketing experience in collegiate and/or professional athletics.