Associate Director of Marketing (Athletics)

About the Role

Key Responsibilities

• Develops, coordinates and executes campaigns for increasing season ticket sales and game attendance.
• Creates game day strategies and scripts for marketing and promotions.
• Oversees traditional advertising efforts (radio, print, etc.), as well as digital marketing efforts through Paciolan.
• Lead marketing efforts for Volleyball and Baseball with responsibilities including, but not limited to: developing marketing campaigns to increase revenue, attendance, and community engagement.
• Supports campus and student engagement initiatives.
• Schedules and leads Core Unit meetings.
• Constructs and executes game scripts.
• Attends assigned events.
• Assists with the game day experience and execution of Ole Miss athletics competition dates and special events.
• Schedules email marketing campaigns.
• Acts as marketing liaison for each team and the Ole Miss Athletics Foundation.
• Monitors and responds to fan community requests for posters, schedule cards, donations, autographs, and other promotional materials.
• Assists with distribution of complimentary tickets to groups while ensuring NCAA compliance.
• Manages Graduate Assistant program.
• Contacts philanthropy groups, university groups, and outside vendors for partnerships at athletic events.
• Ensures all tasks are compliant with department, university, Southeastern Conference, and NCAA rules and regulations.
• Performs similar or related duties as assigned or required.

Requirements

• Experience in developing and executing marketing campaigns for sports or similar environments.
• Knowledge of traditional advertising and digital marketing efforts.
• Ability to manage multiple projects and lead meetings.
• Strong communication and interpersonal skills to act as a liaison and engage with fan communities and external partners.
• Understanding of NCAA, SEC, and university regulations related to athletics marketing.
• Ability to coordinate with various internal and external stakeholders.