Associate Director of Mobile Base Marketing

About the Role

Key Responsibilities

• Leading a team focused on minimizing customer disconnects and achieving leading churn performance within the Mobile Consumer base.
• Identifying key opportunities for churn intervention and developing strategies and offers to capitalize on these opportunities.
• Addressing customer pain points that contribute to dissatisfaction and future disconnections at various time points (e.g., 30, 60, 90 days).
• Collaborating with other groups within the base marketing team, leveraging models, behavioral insights, and data to inform programs.
• Ensuring programs are grounded in insights, clearly articulated, financially feasible, and flawlessly executed.
• Developing business cases to support programs and securing financial approvals.
• Using BI resources to analyze performance and optimize programs continuously.
• Developing and communicating comprehensive annual & quarterly marketing plans to protect the consumer base and maximize revenue.
• Playing a key role in the NBx platform by ensuring the right offers are available, targeted, and prioritized.
• Facilitating insights from subscribers via surveys, research, AI insights, and partnerships with CMI.
• Identifying high-risk subscribers through models and behavior analysis.
• Designing programs to identify root issues and building holistic offer portfolios aligned with business strategy.
• Developing and optimizing audiences and offers by program.
• Setting valuations and prioritizing NBx propositions.
• Partnering with base Pricing & Product marketing teams and ensuring cross-functional alignment.
• Supporting customer retention and revenue growth through collaboration across marketing teams.

Requirements

• Bachelor's degree or four or more years of work experience.
• Eight or more years of relevant experience, demonstrated through work, military experience, or specialized training.
• Experience managing products from ideation through development to launch.
• Experience managing large-scale marketing budgets, forecasting, and ROI analysis.
• Demonstrated ability to set strategy and follow through with execution.
• Experience managing a team of highly skilled marketers.
• Strong analytical, problem-solving, and planning skills.
• Excellent written and verbal presentation skills.
• Highly proficient in Microsoft Excel and PowerPoint.
• Familiarity with base management and lifecycle engagement tactics.
• Ability to translate complex ideas into clear, simple language.
• Ability to work under pressure on multiple projects while meeting deadlines.

Nice to Have

• A Master's degree, ideally an MBA.
• Demand generation and/or digital marketing expertise.
• Leadership in digital space and strong knowledge of digital media platforms.
• Experience managing multiple initiatives within tight deadlines.
• Proven ability to take initiative, influence others, and achieve results.
• Comfort working within the marketing matrix and managing changing priorities.

Qualifications

• Educational background including a Bachelor's degree or equivalent work experience.
• Significant professional experience (8+ years) in relevant marketing roles.

Benefits & Perks

• Health and wellness benefits including medical, dental, vision, short and long-term disability, basic and supplemental life insurance, AD&D, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays, and up to 6 personal days per year.
• Parental leave, adoption assistance, tuition assistance, and other incentives.
• Salary range from $129,000 to $247,000 depending on location and experience.
• Up to 15 days of vacation per year, increasing with service.
• Additional compensation options such as overtime, shift differentials, holiday pay, and allowances.