Associate Director of Patient Marketing

About the Role

Key Responsibilities

• Inspire a patient centric mindset throughout the organization and the delivery of the patient marketing plan
• Develop and execute on patient and caregiver tactical plans, ensuring alignment to strategic imperatives and consistency in brand messaging
• Ensure a patient centric approach to designing and executing the patient engagement plan
• Build and maintain excellent relations with members of the SMA community
• Develop and execute patient ambassador program for the brand with a robust retention strategy
• Lead and execute patient conference plan and elevate presence at key conferences
• Champion the development of event kits, branded swag and roll out to field teams to ensure the crisp execution of all patient facing events
• Collaborate extensively and effectively with internal and field teams to ensure appropriate and compliant strategic alignment, collaboration and executional excellence of patient tactics for launch and beyond
• Clearly communicate and champion brand strategy with key stakeholders internally and externally
• Encourage innovation, embrace a culture of optimizing the patient experience throughout the patient journey
• Support patient services teams to ensure a positive patient experience by developing branded materials
• Manage agency of record for execution of patient support service marketing tactics, promotional review approvals and fulfillment
• Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy
• Support field teams to successfully engage, attend events and run local and regional engagements and programs with the SMA community
• Collaborate with advocacy to align plans and ensure flawless execution of launch of brand to the community
• Conduct quarterly business reviews and field training refreshers to drive awareness and education for the patient and support service resources and programs
• Manage patient and patient services marketing budget, demonstrating leadership in fiscal responsibility and accurate budget management

Requirements

• 5+ years of pharma/biotech commercial experience
• Demonstrated expertise in critical marketing operations activities (e.g. promotional review process, event planning, congress, launch readiness and planning)
• Previous product launch experience
• Outstanding project management, cross-functional collaboration and communication skills
• Heightened focus on patient centricity
• Thorough understanding of regulatory and compliance requirements
• Outstanding relationship-building, influencing, and negotiating skills across all levels and disciplines
• Team oriented and willingness to go the extra mile
• Demonstrates emotional intelligence by seeking to understand before reacting
• Performance orientation and ability to drive, work and deliver along agreed timelines
• Readiness to travel (up to 30% of the time)