Associate Director, Paid Social

About the Role

Key Responsibilities

• Maintaining a deep understanding of platforms such as Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, UAC, and growth services including Programmatic, Decision Sciences, Creative, SEO/CRO, and their role within the client funnel.
• Serving as the day-to-day contact and primary point of escalation for large paid media accounts and smaller to midsize accounts.
• Owning, coordinating, and ensuring the successful completion of the client's entire account roadmap, aligned with client goals and priorities.
• Staying up to date on paid social trends and understanding their impact on clients' business goals.
• Owning the overall media planning strategy of accounts with support from Directors and Client Partners as needed.
• Ensuring appropriate processes and best practices are in place for client management and leading their implementation when absent.

Requirements

• A minimum of 6 years paid social experience.
• Proven track record of managing accounts with varying goals, spend levels, attribution models, and integrating agency tools and growth teams to improve performance.
• Deep understanding of Meta Ads Manager and ability to communicate paid social goals, targets, and direct-response tactics to clients.
• Excellent organizational and communication skills to oversee multiple projects, teach optimization tasks, and streamline account work through automation.
• Experience communicating with high-level client contacts (C-levels, VPs+) to provide agency insights and build relationships.

Nice to Have

• Ability to identify upsell opportunities across agency offerings and execute growth strategies.
• Experience managing managers and mentoring team members into more senior roles.
• Successful track record in sales pitches and audits.
• Experience managing P&L and hitting margin targets.
• Comfort working with third-party tracking platforms like Kenshoo or SA360.
• Ability to quickly identify and argue for additional marketing channels such as SEO, display, mobile, or YouTube.

Qualifications

• Relevant experience of at least 6 years in paid social media.

Benefits & Perks

• Healthcare, Dental, and Vision coverage.
• 401k plan with matching.
• Paid Time Off (PTO).
• Paid Company Holidays.
• Parental Leave.