Associate Director, Patient and APP Marketing CELMoDs

About the Role

Key Responsibilities

• Create and execute the vision and strategy for patient- and APP-focused initiatives across the CELMoDs portfolio.
• Assist with consumer-related activities including message development, campaign creation, marketing plan development, and business/channel analytics.
• Develop comprehensive APP plans, including personal and NPP engagement, and collaborate with CNCs to create engaging educational resources.
• Oversee the successful and timely execution of plans and tactics.
• Demonstrate strong financial stewardship over budgets using various management tools.
• Collaborate with matrix partners across marketing, medical, AI&A, omnichannel strategy, sales, legal, and compliance teams to develop and implement marketing materials.
• Build relationships with other US Oncology Patient Marketing leads, advocacy groups, and corporate communications to support strategic programs.
• Manage multiple agency teams and foster collaborative partnerships.
• Ensure all business activities comply with BMS's values, policies, SOPs, and applicable laws and regulations.

Requirements

• BA degree or equivalent; MBA or advanced degree preferred.
• 5-7 years of relevant marketing or brand management experience, preferably in oncology or multiple myeloma.
• Experience in managing external resources such as advertising and media agencies.
• Strong written and verbal communication skills.
• Excellent organization and prioritization skills.
• Experience in conducting primary and secondary market research and deriving key insights.
• Experience leading multi-functional teams to achieve objectives.

Nice to Have

• Oncology experience is helpful but not required.
• Experience with US market launch is advantageous.

Qualifications

• Educational background includes a BA degree or equivalent; an MBA or advanced degree is preferred.

Benefits & Perks

• Competitive salary range of $164,990 - $199,933 with potential incentive cash and stock opportunities.
• Comprehensive health benefits including medical, dental, vision, and pharmacy coverage.
• Wellbeing support programs and employee assistance programs.
• Financial resources such as 401(K) and disability insurance.
• Work-life balance benefits including paid holidays, vacation, volunteer days, and flexible hours.
• Family care services, tuition reimbursement, recognition programs, and other perks.