Associate Director Patient Marketing
Sanofi
Job Description
About the Role
Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing, a talent dense team that can make faster decisions closer to the customers we serve. Additionally, the Patient Engagement Marketer will play a critical role in maintaining Sanofi's leadership in and commitment to Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized patient experience and improving patient outcomes. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Key Responsibilities
- Provide patient engagement expertise across all launches within the Rare Disease Nation, ensuring alignment with common goals and mission.
- Create tailored and actionable omnichannel customer engagement strategies.
- Develop a robust and holistic view of the customer journey, including stakeholder mapping and influence network analysis.
- Make senior level interactions and key brand decisions frequently, with decision-making responsibility related to the area of focus/expertise.
- Understand patient unmet needs regarding engagement and collaborate cross-functionally to align objectives with brand strategy.
- Continuously optimize engagement strategies and identify new ways to improve customer education about disease and product.
- Determine critical moments and barriers in the patient journey and develop content to overcome those barriers.
- Design a hyper-personalized, modular content plan, including channel mix, tailored for target audiences.
- Establish clear objectives and metrics to measure customer value, and partner with analytics teams to track KPIs, performance analytics, and ROI by channel.
- Contribute to the development of supporting materials for patient support services programs.
- Coordinate strategy and content across all Patient Engagement Marketers for patient-facing websites.
Requirements
- 5-7 years of marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles.
- Successful track record of strategic decision making, innovation, problem-solving, and navigating uncharted territory.
- Experience working in large scale and complex multidisciplinary teams, with proven ability to influence without authority.
- Demonstrated expertise in patient experience.
- Digital-forward mindset.
- Bachelor's degree in marketing, business, technology, or life sciences.
- Ability to travel 25% within the US.
Nice to Have
- Experience in patient engagement or healthcare marketing.
- Experience working in the rare disease or pharma industry.
- Advanced understanding of digital marketing tools and analytics.
Qualifications
- Bachelor's degree in marketing, business, technology, or life sciences
Benefits & Perks
- Health insurance
- Parental leave (at least 14 weeks, gender-neutral)
- Wellness programs and high-quality healthcare
- Opportunities for career growth and international mobility
- Rewards package recognizing contribution
Working at Sanofi
Sanofi is committed to a supportive, future-focused team environment that values innovation, diversity, and making a real impact on patients' lives. The company emphasizes growth opportunities, employee wellbeing, and a culture of scientific progress and collaboration.
Job Details
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About Sanofi
Website
sanofi.com
Location
Cambridge, MA
Industry
Biological Product (except Diagnostic) Manufacturing
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