Associate Director, Patient Marketing (US)

Kiniksa Pharmaceuticals

Lexington, MA

Full Time

Director

145k-184k

22 days ago

Job Description

About the Role

Reporting to the Senior Director of Patient Marketing, the Associate Director, Patient Marketing (US) will be responsible for the execution and planning of patient-facing marketing activities for ARCALYST® (Rilonacept). This role involves driving the patient marketing strategy, brand initiatives such as messaging, segmentation, targeting, promotional, educational, and other brand-related activities. The position requires collaboration with HCP marketing, Patient services, Business insights, and other teams to achieve results, with a focus on building a company that impacts patients with high unmet needs. The role is based in Lexington, MA, with a hybrid schedule of 4 days in the office and 1 day remote.

Key Responsibilities

Co-develop the patient strategy and drive tactical plans in collaboration with market access, patient services, commercial operations, and insights and analytics.
Coordinate efforts with patient advocacy, medical affairs, and field medical personnel where appropriate.
Drive development of key patient-facing tactics, including an omnichannel branded DTC approach (e.g., brand.com, social media, CTV, patient CRM strategy).
Co-lead market research to define adoption drivers and barriers, patient value proposition and messaging, and patient education and training strategies.
Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews, and budget adherence.
Drive development and approval of all marketing materials through medical, regulatory, and legal review processes, integrating feedback for compliant execution.
Interact with the patient community and relevant stakeholders such as advocacy organizations in collaboration with Medical Affairs.
Manage timelines, budgets, and resources to meet commercial and corporate objectives.

Requirements

Requires a BS degree (MBA or advanced degree preferred) with 7+ years of experience in a pharmaceutical brand marketing role.
Minimum of 3 years' experience in patient/consumer marketing role.
Experience in co-developing and executing omnichannel branded DTC campaigns, including a CTV or linear TV component.
Experience with patient CRMs to drive patient activation.
Strong organizational and project management skills.
Solutions-oriented with strong analytical and presentation skills.
Ability to drive innovative thinking and multi-task in a fast-paced environment with changing priorities.
Strong commitment to compliance and ethical standards.
Strong communicator at all organizational levels.
Ability to travel up to 30%.

Nice to Have

Experience in rare disease or specialty pharma is an asset.

Qualifications

Bachelor of Science degree required; MBA or advanced degree preferred.
7+ years' experience in pharmaceutical brand marketing.
Minimum of 3 years' experience in patient/consumer marketing.

Benefits & Perks

Kiniksa offers a comprehensive benefits summary for USA employees.
The company is an Equal Opportunity employer and provides reasonable accommodations for individuals with disabilities.

Working at Kiniksa Pharmaceuticals

Kiniksa is committed to diversity and inclusion, ensuring equal opportunity employment regardless of race, color, religion, sex, sexual orientation, gender identity, transgender status, age, genetics, national origin, protected veteran status, or disability status. The company values providing reasonable accommodations and fostering an inclusive work environment.

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