Associate Director, Regional Marketing Lead ( North Carolinas)

AstraZeneca

Charlotte, NC

Full Time

Director

160k-257k

about 1 month ago

Job Description

About the Role

As the Regional Marketing Leader (ADRML) for Lung in the Carolinas at AstraZeneca, you will leverage your clinical knowledge and experience to make a meaningful impact on patient care within a global pharmaceutical company. You will develop and implement regional marketing plans, coordinate with oncology business managers and national account directors, generate customer insights, and build market leadership through tailored initiatives and stakeholder engagement. The role involves working closely with the RML team leader and reporting to the Head of Regional Marketing, with a focus on influencing local brand success and ensuring ethical business practices.

Key Responsibilities

Develop and implement Regional Marketing Plans that align with brand strategy and influence local brand support.
Coordinate with Oncology Business Managers and National Oncology Account Directors to inform regional strategic planning.
Generate timely and actionable customer insights through interactions such as 1:1s, congresses, consultancies, and advisory board meetings.
Identify and effectively engage a core group of 35-50 National and Regional ESEs to advocate for the brand.
Manage multiple program budgets, timelines, processes, and procedures in a compliant manner.
Collaborate with field sales leadership, ADs, and Brand Teams to develop and execute local strategies based on market opportunities.
Conduct work during evenings and weekends as needed, with travel up to 50% including overnight trips to Hawaii and overseas.

Requirements

Bachelor's Degree
At least 3 years of experience in the pharmaceutical and/or healthcare industry, including managed markets, brand marketing, sales management, or strategic planning.
At least 3 years of Oncology marketing and/or sales experience.
Documented success in partnership-building with industry thought leaders.

Nice to Have

Advanced Degree (MS, MBA, or PhD)
10 years of experience in the pharmaceutical and/or healthcare industry with experience in managed markets, brand marketing, sales management, or strategic planning.
5 years of Oncology marketing or sales experience.
Extensive, documented thought leader/KOL management experience.

Qualifications

Experience in managed markets, brand marketing, sales management, or strategic planning in the healthcare or pharmaceutical industry.
Oncology marketing and/or sales experience.

Working at AstraZeneca

At AstraZeneca's Oncology Business Unit, we believe in drawing on the brightest and most diverse minds to impact at scale. We work cross-functionally and externally to thrive at pace, embracing continuous change and improvement. Our entrepreneurial spirit encourages proactive initiatives, speaking up, and developing game-changing ideas. We are committed to progress and innovation, supported by a growing pipeline and big ambitions.

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